Snack Brand Logo & Packaging

I’m building a new FMCG snack brand based sweet and savory variants in one unit. I’m looking for a designer who understands **FMCG packaging clarity**, not just aesthetics. The priority is to make the concept instantly understandable on shelf within 2–3 seconds. The design direction is: • Clean, minimal, and structured (not cluttered) • Strong visual hierarchy • Premium but accessible (not luxury, not overly playful) • Controlled use of color (single base + accent system across SKUs) This is not a “make it look nice” project — the goal is **communication-first packaging that sells on shelf**. --- ### Scope: 1. **Logo refinement (not from scratch)** • I already have a base logo • Requirement is refinement, not redesign • Create a usable logo system (primary + secondary + icon) 2. **Packaging design (primary focus)** • Stand-up pouch format (snack category) • 1 SKU initially (pilot), scalable to multiple SKUs • Strong front-of-pack clarity • Clean layout with consistent structure across variants 3. **System thinking** • Create a repeatable design system for future SKUs • Define how colors, typography, and layout scale --- ### Deliverables: • Refined logo (AI, EPS, SVG, PNG) • 1 packaging design (front + back, print-ready) • Dieline artwork (AI + print-ready PDF) • Color palette (CMYK + HEX) • Typography guidelines • Basic usage guide (to maintain consistency) --- ### Important: I will provide: • Copy • Nutritional info • Barcode You are responsible for: • Layout • Visual hierarchy • Packaging clarity • Print-ready output --- ### What I’m looking for: • Proven FMCG / food / snack packaging experience • Ability to simplify complex ideas visually • Strong typography and layout skills --- ### To apply: Please share: 1. Relevant FMCG packaging work (real products, not just mockups) 2. Brief explanation of how you approach “on-shelf clarity” --- This project will start with one SKU. If the output is strong, this will extend to multiple SKUs.

Project ID: 40418320