We are looking for a completely new website designing for [[url removed, login to view]].
RBP? is a corporate finance research publisher.? ? Our web services comprise of: a “shop?? containing their range of PDF downloadable reports, some newsletters and a directory (in effect a front window for the shop).
Essentially RBP sells profiles of companies, markets, market sectors and analyses of trends in these markets. Corporate finance analysis is not cheap - often costing thousands of pounds - so the site is intended to enable managers in the markets analysed to buy analyses in bite sized chunks that they can afford. The core products are PDFs of 1-5mb.? There will be hundreds of them and they update typically once a year.? The core product is a company analysis (Company Profile); this typically updates annually. This is the building block for a series of Market Reports ??" typically updating every six months. A series of ad hoc Briefing Notes cover a range of short topics and update occasionally. The site will be the primary vehicle for managers to find and buy these analyses.
To drive sales of the most relevant and time sensitive information RBP produce two “newsletters?? ??" a frequent (typically weekly) short (max 300 words) Heads Up.? This is emailed free to a prospect list and refers readers to the most recent new profiles and reports.? A more detailed Insight newsletter or journal (1-2000 words) is available on subscription only and is a more detailed review of company and market changes, and also refers readers to a fuller range of profiles, reports and briefing notes.
There are 3 tiers of client: visitors; registered visitors; and subscribers.? Subscriptions are annual renewing automatically and with payment in advance only.? Visitors are able to look but not touch. Only registered visitors can buy all services and to do so must supply their email address. This is essentially only so that we can email them when updates to what they have bought are available and/or add them to the Heads Up free service.
Please find attached the design brief. This will give the overview of what we want to achieve.
It is essential that you analyse the brief attached, gathering questions that you have may have and as part of your deliverables you will be required to produce a formal specification.