The assignment is for the first step towards the development of an innovative? e-commerce website. The project requires the design and build of the initial website, with working front and back end structures to be quickly launched and market tested.
The project will be awarded to the coder that displays the best skills in testing and developing new on-line consumer experiences, has an eye for details and an appreciation for design. We are looking for a long term collaboration with the coder we will select.
The assignment is for the first step towards the development the market leading wine e-commerce website.
We are looking to bring to market a new, modern way of purchasing wine online and we are looking to test this concept ahead of the full launch. The website should be very easy to navigate, clean and intuitive. It is targeted to the young urban consumer (25-45 years old) hence it should have a fresh and energetic look and feel.
The project is constructed in several different phases:
**Phase 0** ??" Landing page and contact form. In this phase the web developer will create the template, a limited number of pages (7-8) and a contact form to gather email addresses and comments from visitors. The objective of this phase is to test traffic and consumer response to the new concept. The developer will have the chance to prove his skills and establish longer term collaboration for the next phases of the project
**Phase 1** ??" E-commerce enabled store. In this phase the developer will add the actual functionalities of a web store. The store will be based on an open source platform easy to maintain and scalable for growth.
**Phase 2** ??" Optimisation and features development. After the launch we will continue optimising the natural and paid search of the site.
**Phase 3** ??" Social networking integration. We aim to open the website to the users so that we can have a continuous dialog and they can collaborate with us.
**This brief is covers phase 0 of the project** and consists of a limited number of pages but they should look and feel absolutely perfect. We are looking for a coder with an eye for detail, good design skills and experience in testing new consumer experiences.
Usability and ease of navigation will be the primary characteristics of the website. A basic landing page has been developed in Powerpoint (attached). The additional pages should be the following:
1. Clicking on any category on the left hand side goes through the contact collection page (1 page)
2. Clicking on the middle text will lead to an info page with additional content. A further click will lead to the contact collection page
3. Clicking on any of the 3 boxes below will lead to a page with additional info. A further click will lead to the contact collection page (3 pages).
4. The horizontal links:
1. Home ??" Back home
2. Offerte speciali ??" Contact page
3. Regala ??" Buy gift voucher page
4. Chi siamo (about us) ??" Content page
5. Contatti (contacts) ??" Contact page
This brief details the bare bone of the project and we value the creativity and web design skills of the developer for an optimal delivery of the project.