Create a website just like [url removed, login to view] -- in Wordpress.. = paying close attention to keywords to get high rankings on [url removed, login to view] ad words.
Do everything that [url removed, login to view] does now... Just make it much more modern.
Show me websites you have done in wordpress already.
Add features to put tons of screen shots in.. and help files...
Add features for more PDF reports files... with an easy way to get there.