Wordpress based site.
Create registration/email capture component and be able to email blast from backend.
Fields: First Name, Last Name, email address, IP address.
Note: recognize duplicate entries from same IP addresses and prevent it from happening.
Verification/Opt In/Opt out Link in each email.
Upon registration send a welcome email with coupon pics/images/etc.
(Email to be provided)
Did they open email or not feature. (if possible)
Import my Outlook Express CSV of 6,000 contacts to newly created email database.