1)"Shop by Category" menu bar in a much more prominent location (it provides the first crucial look at what we offer).
2) We need move "HELP SECTION menu items" straight up from where they are now - so that they rest below the "Home" link in the top nav.
3) We then want the main photo image more narrow and shift it over to the right accordingly.
4)We want the "flag-currency converter-shop cart" row at the top of the page is taking up a bit too much vertical space. We need it removed. move everything but the shopping cart icon out of there.
5)We wamt to find a way to get the "new products" section a bit higher up on the page. Again, this is compelling content and the more prominent it is the better!
6) We need an email newsletter sign up link somewhere above the fold on the page, and develop some really cool content for a monthly email drop to those who sign up.
7) We need our tagline in above the main photo, or as a graphic on the photo itself.
8)We need our background color overhauled throughout the homepage. We need to make it look more "open" design-wise.