We are in the business of Application Service Provider (ASP). The desktop applications are hosted using Windows Terminal Services. In particular we host QuickBooks Accounting software via Terminal Services and we are also entering the field of hosted Microsoft Exchange.
I have a budget of $2500/month towards adverstising expenses. Can anyone help me find out the best way to spend this advertising money on the Internet?. Should I go for Google Ads, Search Engine optimization, buying links, placing graphic ads on relevant websites etc.
Any help will be appreciated.
Marketing Plan along with the estimates of the expected results