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Google Ads, Meta Ads, Reporting, Dashboarding We’re a performance-focused growth marketing agency running Google and Meta paid traffic for values-led businesses. Strategy, campaign management, and recommendations are already handled internally by another team member. Now we’re looking for a data-focused reporting analyst whose primary responsibility is to structure campaign data, evaluate performance against KPIs, and clearly show what is working vs. not working. This role is not about managing campaigns or making strategic decisions. It is about: organizing data → evaluating performance → building reports → surfacing clarity > What This Role Actually Does You will work with campaign data from Google Ads, Meta Ads, and analytics tools and turn it into: - Clean, structured reports - KPI-based performance comparisons - Campaign segmentation based on performance and data maturity - Clear visibility into which campaigns are meeting, approaching, or missing targets > Core Responsibility Your job is to answer, consistently and clearly: - Which campaigns have sufficient data for performance evaluation vs those still in early data collection phases - Which campaigns are meeting performance targets vs underperforming - Which campaigns are: -- Within KPI -- Near KPI -- Outside KPI And present that in a structured, repeatable reporting format. > Responsibilities > > Data Organization & Reporting - Pull and organize campaign data from Google Ads, Meta Ads, GA4, and internal reports - Maintain clean, structured reporting sheets or dashboards - Ensure data consistency across time periods (weekly, monthly comparisons) - Build standardized reporting formats the team can rely on > > Performance Segmentation (Core Task) - Group and label campaigns based on: -- Data sufficiency (volume, stability, conversion data) -- Performance relative to KPI targets - Apply consistent classification logic across all reporting - Maintain clarity in how campaigns are categorized and evaluated > > KPI Tracking & Performance Flagging - Compare campaign performance against defined KPIs (e.g., CPA, CPL, ROAS) - Clearly flag: -- Campaigns meeting targets -- Campaigns outside acceptable ranges -- Campaigns trending toward performance issues - Highlight changes over time (improving vs declining performance) > > Reporting & Dashboarding - Build and maintain performance reports (spreadsheets and/or dashboards) - Gradually improve reporting efficiency and structure over time - Help create a centralized reporting system using: -- Power BI, or -- A strong alternative (Metabase, Grafana, etc.) - Ensure reports clearly show: -- Spend vs results -- KPI vs actual performance -- Campaign performance tiers -- Trends over time > > Pattern Identification (Light Analysis) - Identify simple, data-backed patterns such as: -- Performance improving or declining -- Cost increases -- Conversion rate changes - You are not responsible for deciding strategy, only surfacing patterns clearly > What This Role Is NOT - Not campaign management - Not creative strategy - Not client communication - Not making final decisions - Another team member handles: -- Analysis interpretation -- Recommendations -- Execution - You provide the data clarity layer that supports those decisions > Requirements - Experience working with Google Ads / Meta Ads data - Strong spreadsheet skills (this role lives in spreadsheets) - Ability to organize messy data into clean reporting structures - Comfort working with KPIs (CPA, CPL, ROAS, etc.) - Strong attention to detail - Ability to apply consistent rules across datasets - Clear, structured thinking > Nice to Have - Experience with Power BI or dashboard tools - Familiarity with open-source BI tools (Metabase, Grafana, etc.) - Experience building recurring reporting systems - Basic understanding of GA4 and attribution > Job Details - 4 hours/day, Monday–Friday - Must overlap with Pacific Time (Vancouver) - $2-3/hr depending on experience - Ongoing role with growth potential > To Apply Please send: - 1–2 examples of reports or dashboards you’ve created - A short explanation of how you would: -- Determine whether a campaign has enough data to evaluate performance -- Identify whether a campaign is meeting KPI targets - Your experience with spreadsheets and/or BI tools
ID do Projeto: 40344373
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16 freelancers estão ofertando em média $7 CAD/hora for esse trabalho

As your performance-focused growth marketing agency, you can count on me, Rabbia, to take your campaign reporting and KPI analysis to the next level. With my solid experience in data analytics and my proficiency in working with Google Ads and Meta Ads data as well as my healthy respect for KPI tracking, no challenge is too big for me in deciphering what's working best for your campaigns and what's not. My spreadsheet skills are top-notch, which mesh perfectly with the need for clean, structured data that this project requires. I am all about data organization, evaluation, and building insightful reports. decision-making processes.
$7 CAD em 40 dias
7,6
7,6

Hello I specialize in performance-focused data reporting for Google Ads, Meta Ads, and analytics platforms. My work focuses on organizing campaign data, evaluating performance against KPIs (CPA, CPL, ROAS, etc.), and creating clear, structured dashboards and reports that highlight what’s working and what isn’t. I have experience building recurring reporting systems in spreadsheets and BI tools like Power BI, Metabase, and GA4, ensuring consistency and clarity for decision-making teams. I’d be happy to share examples of my previous dashboards and reporting structures. Regards Aqsa.I
$5 CAD em 40 dias
6,9
6,9

Hi there, I am a Data Scientist,I specialize in advanced data visualization and reporting using Power BI, DAX formulas, Tableau, and Looker Studio to transform raw data into meaningful insights. My expertise includes creating custom dashboards, KPI tracking, interactive reports, and automated data models that help businesses make data-driven decisions with clarity. With strong command over DAX calculations, drill-through reports, and cross-platform integration, I ensure accuracy and actionable outcomes. I focus on delivering clean, visually appealing, and performance-optimized dashboards tailored to your business goals. My commitment is to provide scalable, insightful, and user-friendly solutions that empower stakeholders and enhance decision-making. Let's discuss this further via chat, and I'll start your project right now. Thank you. Gdev
$5 CAD em 40 dias
5,3
5,3

Hey there !! I am excited to apply for the Reporting Analyst position at your growth marketing agency. With hands-on experience organizing campaign data from Google Ads, Meta Ads, and analytics platforms, I specialize in transforming raw metrics into clean, actionable reporting structures that give teams clarity and confidence in their decision-making. In previous roles, I have built recurring spreadsheets and dashboards that standardize KPI tracking across multiple campaigns. I focus on organizing messy datasets, applying consistent classification rules, and clearly segmenting campaigns based on data sufficiency and performance relative to CPA, CPL, and ROAS targets. I also track trends over time, highlight patterns in spend, conversion rates, and efficiency, and provide centralized reporting that allows strategy teams to act quickly without ambiguity. My experience with advanced spreadsheet functions and familiarity with tools like Power BI and Metabase has enabled me to create reporting systems that are both accurate and scalable. I approach every dataset with attention to detail and structured thinking, ensuring that the reports I deliver are repeatable, reliable, and directly support performance evaluation without requiring additional cleaning or interpretation. Thank you for considering my application. I look forward to the opportunity to bring precision and structure to your campaign performance reporting. Best regards, Tara Devi
$5 CAD em 40 dias
4,9
4,9

Having spent years honing my skills in data analysis, I am well-prepared to take on the role of Campaign Reporting & KPI Analyst for your growth marketing agency. My experience extends beyond organizing data and building reports; I have a comprehensive understanding of Google Ads and Analytics tools, as well as proficiency in maintaining clean, structured reporting sheets. Creating standardized formats that offer consistent and interpretable insights is something that comes naturally to me. Lastly, having managed many diverse projects throughout my career as a freelancer, it was essential for me to have a strong sense of structure and consistency in my work. These are qualities that will be key in ensuring your campaign data is not only organized but classified appropriately for easy performance evaluation. I align with your mission and can deliver the kind of clean reporting structures needed by your team. Overall, my analytical prowess, attention to detail and dedication to delivering quality work make me a compelling candidate for this role.
$5 CAD em 40 dias
4,6
4,6

Campaign Reporting & KPI Data Analyst – Google Ads & Meta Ads Specialist Dear Hiring Manager, I am applying for the Campaign Reporting & KPI Analyst role. With strong experience in Google Ads and Meta Ads data analysis, I specialize in transforming raw campaign data into clear, structured performance reports. My focus is not on campaign management, but on building accurate reporting systems that highlight KPI performance, trends, and data maturity. I have advanced spreadsheet skills and experience working with GA4, ad platforms, and dashboard tools. I consistently organize messy datasets into clean, repeatable reporting formats that allow teams to quickly identify which campaigns are meeting, approaching, or missing KPI targets such as CPA, CPL, and ROAS. I would evaluate data sufficiency through volume, conversion stability, and time consistency, then compare performance against defined KPI thresholds to classify campaigns clearly and objectively. I am confident in delivering reliable reporting clarity that supports your internal strategy team effectively with precision and consistency. Sincerely, RUBEL UDDIN
$5 CAD em 40 dias
3,9
3,9

Hello, I hope you're doing well! I’ve reviewed your project and I’m confident I can support your team by keeping campaigns running smoothly and efficiently. Since your strategy is already handled, I’ll focus on execution—monitoring performance, managing budgets, optimizing ads, and making sure everything stays aligned with your goals. I understand the pace of paid traffic work and can step in without needing constant direction. My approach is simple: stay proactive, detail-focused, and results-driven while making your workflow easier and more organized. Why I’m a good fit: • Strong hands-on ads management • Detail-focused and reliable support • Quick learner, easy communication What I’ll deliver: • Daily campaign monitoring and optimization • Clean reporting and performance tracking • Smooth coordination with your team Let’s connect and get started. Best regards, Prince
$3 CAD em 40 dias
3,2
3,2

Hi! I’m a data-focused analyst with strong experience in spreadsheets and dashboarding, and this role aligns perfectly with how I work—organizing messy data into clear, decision-ready reporting. I’ve worked with similar marketing dashboard projects and have satisfied all my clients. In fact, I will be happy to share a few samples so that you can have an idea. Here’s how I’d approach your core needs: To determine if a campaign has enough data, I’d define thresholds (e.g., minimum conversions, spend consistency, stable CPA/ROAS over a set period). Campaigns below thresholds are flagged as “learning/insufficient,” while others move to evaluation. To assess KPI performance, I’d benchmark each campaign against targets (CPA, CPL, ROAS) and classify them clearly: • Within KPI • Near KPI (within acceptable variance) • Outside KPI I’d also track trends over time to flag improving vs declining performance. I’m highly proficient in Excel/Google Sheets (PivotTables, structured models, clean layouts) and can build scalable reporting systems. I also have experience with Power BI for creating clean, visual dashboards if needed. I focus on accuracy, consistency, and repeatable systems so your team always has reliable data to act on. Let’s discuss further details in chat. Regards, Taha
$5 CAD em 40 dias
1,8
1,8

I specialize in structuring and analyzing Google Ads and Meta Ads data, turning raw campaign data into clean, KPI-driven reports and dashboards. Strong with spreadsheets and experienced in building clear performance segmentation (within/near/outside KPI) with consistent logic.
$5 CAD em 40 dias
0,0
0,0

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