I am seeking somebody to build a website for me. Without divulging specifics, let's go with this: In an ideal world the customer would first choose a colored bag. From there, I would like them to have a series of choices, some of which they will take, others they'll pass on. So, start with the red bag. Next page, do you want apples, oranges, or bananas. Okay, two apples and one banana. Next page, do you want pencils, pens or magic markers in your bag? None? No problem, next page. T-shirt. Small, medium or large? Large, great. Next page. AAA battery, 9V battery, D battery? No battery. No problem.
And finally, customer is taken to a total page. Red bag: $10; Two apples and one banana: $5; Large t-shirt: $8. Total: $23. Then shipping, then credit card info, then I get a packing slip telling me what to pack into the red bag and how to ship it.
If you check out a website like Lenovo and choose to customize a laptop... that's what I'm aiming for. Nothing nearly as complicated as what Lenovo is putting together, but that's the general idea.