
Cancelado
Publicado
Pago na entrega
CASE STUDY: Rebranding sleep amongst Saudi Youth Show us your approach to tackling a health challenge amongst Saudi youth The National Challenge Saudi Arabia is frequently cited as one of the most sleep-deprived countries in the world. Research consistently shows that a large majority of the population (up to 77% in some studies) reports poor sleep quality. This is caused by a unique combination of cultural, environmental, and modern lifestyle factors, e.g., late-night culture, napping habits, and digital habits (blue light from screens makes it harder to sleep at night). This lack of sleep is leading to a public health challenge because it can cause serious illnesses later on in life, such as diabetes and obesity (Saudi Arabia ranks 7h highest worldwide in terms of diabetes prevalence and 14* in terms of obesity prevalence), mental health challenges such as depression, and also impacts economic productivity as sleep-deprived people are less productive. Client background The Saudi Health Agency (SHA) will be the fictional client for this project. This agency is a digital-first wellness organization. To tackle these sleep issues, the agency focuses on shifting from "Sick Care" (treating people after they get ill) to "Prevention First" (keeping people healthy) and has implemented muttiple initiatives to support these efforts with a focus on improving sleeping habits. The Mission With this in mind, how can you help the Saudi Health Agency convince peers in your age group that their sleep habits are the most powerful longevity indicator and one they need to focus on starting today? Target Audience Many of these challenges can be addressed today by youth - they know that health is important, but they don't feel aging is a problem they need to solve today. The target audience: • Age range: 18- to 35-year-olds • University students, newly graduated university students • Young professionals The Barriers • Late-night culture: Much of the public life in Saudi Arabia, such as socializing or shopping, begins in the cooler evening and night hours due to extreme daytime heat. • Daytime napping: This is something that is normalized and a necessity to cope with short nighttime sleep, and while napping can be healthy, long afternoon naps make it harder to sleep in the evening and can create insomnia. • Digital stimulants: Saudi Arabia has some of the world's highest rates of social media and gaming penetration. The "blue light" from these devices late at night suppresses melatonin. The Challenge Develop a comprehensive 6-month PR and communications campaign for the SHA that applies learnings from all six ETP modules to solve this challenge: 1. Global PR Trends & Reputation: Position the agency as a digital-first innovator in the health and wellness space 2. Media Relations: Draft relevant content ideas for press materials and media pitches 3. Creative Campaigning: Design a bold campaign concept with youth-friendly activations social-media worthy moments 4. Influencer & Creator Economy: Identify the right influencers and develop content strategies to drive trial and engagement 5. Al, Data & Analytics: Use tools to research the industry and optimize messaging, 6. Digital Strategy: Build a multi-platform social media plan and lower barriers to entry through digital tools Deliverables Your final presentation should include: Campaign strategy (positioning, messaging, creative concept) • Media relations plan • Influencer strategy (partners, content ideas, briefs) • Social media plan (platform-specific content and activations) • Measurement plan (KPIs, tools, tracking) • Mock content (Instagram post, TikTok script, or influencer brief) Success Metrics • Increase in youth conversation around longevity, lifestyle illnesses, and sleeping problems • Growth in social engagement and positive sentiment • Media coverage in youth-focused outlets • Influencer reach and engagement rates • Engagement with SHA platforms and campaigns
ID do Projeto: 40180533
23 propostas
Projeto remoto
Ativo há 2 meses
Defina seu orçamento e seu prazo
Seja pago pelo seu trabalho
Descreva sua proposta
É grátis para se inscrever e fazer ofertas em trabalhos
23 freelancers estão ofertando em média $97 USD for esse trabalho

Hi noufaa9, Thank you for considering my proposal. With over 8 years of experience in Report Writing and Research Writing, I am well-equipped to assist you with this project. I have carefully reviewed the project requirements and am eager to discuss it further with you. I would like to connect with you in chat to delve deeper into the details of your project and how I can contribute to its success. Regards
$30 USD em 1 dia
9,2
9,2

Having garnered a decade of experience, I'm well-versed in undertaking comprehensive research, report and content writing which makes me highly qualified for this project and capable of addressing all the key elements stated. As a Ph.D. holder in Computer Science specializing in Software Engineering, I bring a unique combination of technical expertise and research capability that can be an effective tool in analysis of case studies and developing a solid digital-oriented strategy to appeal to the target audience. Moreover, my additional qualification in nursing enables me understand the impact sleep has on physical and mental health. Combining this knowledge with my experience in scientific manuscript preparation allows me to approach the project holistically and offer unique solutions. I am also familiar with various cultures and norms having worked internationally for over a decade, ensuring that my strategies are culturally sensitive and relevant. To create a comprehensive PR and communication campaign I will employ my skills in social media management, content creation and influencer strategizing, keeping in mind our objective to raise awareness among Saudi youth about the importance of healthy sleep habits. Allow me to leverage your campaign towards success by bringing together my proficiency, enthusiasm, and determination to affect transformational change!
$30 USD em 1 dia
7,8
7,8

I am PH.D writer 12+ years, And would have no problem providing you with the HIGH-Quality work you need. All my work is 100% my own and never Copied, Spun or Plagiarized, so you won’t have to worry about that at all. My three core values are EFFICIENCY, QUALITY, and EXPERTISE. I will deliver this work within the stipulated DEADLINE and a guarantee of NON-PLAGIARIZED work. Hire me, and you will get value for your money.
$30 USD em 1 dia
7,5
7,5

✨noufaa9 I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
$60 USD em 3 dias
7,1
7,1

Hello noufaa9, We would like to grab this opportunity and will work till you get 100% satisfied with our work. We are an expert team which have many years of experience on Research, Report Writing, Research Writing, Public Relations, Market Research, Social Media Marketing, Digital Marketing, Content Creation Lets connect in chat so that We discuss further. Regards
$140 USD em 7 dias
6,4
6,4

Drawing from over 7 years of strategic writing and market research experience, I'm Sunanda and I'm truly committed to making an impact through my work, just like you are. The sleep challenge faced by Saudi Arabia's youth is a multi-layer issue requiring careful consideration of cultural and behavioral factors. With my extensive background in market research, I understand the importance of obtaining deep insights into your target audience in order to create impactful campaigns. Furthermore, my experience with business plans & reports will ensure the deliverables are effective and accurate. Using your data-oriented approach, I will apply global PR trends and digital-first strategy to position the SHA as an innovative organization focused on preventive care. I have a unique talent for crafting compelling narratives across diverse platforms, which would lend itself well to curating content that resonates powerfully with your target audience of students and young professionals.
$50 USD em 3 dias
5,9
5,9

Hi there, I’m ready to help with Redesigning Sleep Habits: Saudi Youth Challenge and deliver results you’ll love. With proven expertise in Social Media Marketing, I ensure reliable communication, on-time delivery, and complete satisfaction. As a dedicated professional, I focus on creating solutions that align perfectly with your goals and brand vision. You can count on consistent updates, quality results, and full support throughout the project. You can also view some of my successful projects here: https://www.freelancer.com/u/komalshaikh92 Let’s connect and discuss how I can bring your project to life, I’m confident I can deliver beyond expectations! Best regards, Komal
$99 USD em 4 dias
4,2
4,2

Dear Saudi Health Agency, I am excited about the opportunity to work on the project "Redesigning Sleep Habits: Saudi Youth Challenge." As a Digital Marketing and Creative Specialist with extensive experience in graphic design, social media marketing, content strategy, and website development, I believe I can help tackle the sleep deprivation issue among Saudi youth effectively. Understanding the unique cultural, environmental, and lifestyle factors contributing to poor sleep quality in Saudi Arabia, I am committed to developing a comprehensive 6-month PR and communications campaign that aligns with the Saudi Health Agency's mission of promoting preventive healthcare. My approach involves leveraging global PR trends, creative campaigning, influencer partnerships, data analytics, and a robust digital strategy to engage the target audience of 18- to 35-year-olds effectively. By focusing on measurable success metrics such as increased youth conversation around sleep habits, social engagement growth, media coverage, and influencer reach, I aim to drive positive change in the community. I look forward to the opportunity to discuss how we can collaborate to create impactful campaigns that resonate with Saudi youth and drive meaningful results for the Saudi Health Agency. Best Regards, Kabeer Khan
$30 USD em 7 dias
4,4
4,4

Greetings! Your project description caught my attention "Redesigning Sleep Habits: Saudi Youth Challenge", and I've taken the time to thoroughly review it. With my expertise as a skilled Social Media Marketing Manager and Digital Marketing, Social Media Marketing specialist, I'm genuinely excited about the prospect of collaborating with you. I am fully committed to creating a design that not only captures the essence of your brand but also resonates with your target audience. ✨ Unleash My Design Magic ✨ To witness the depth of my skills and creativity, I invite you to explore my portfolio: https://www.freelancer.com/u/centaurusagency I am looking forward to our collaboration! Regards, Centaurus Agency
$60 USD em 2 dias
3,1
3,1

Good Day noufaa9, As a senior PR and communications specialist with a focus on health and wellness initiatives, I specialize in developing comprehensive campaigns that engage and educate target audiences. I will create a strategic 6-month PR and communications campaign for the Saudi Health Agency to address the sleep habits challenge among Saudi youth. By leveraging global PR trends, media relations, creative campaigning, influencer partnerships, AI, data analytics, and digital strategy, I aim to position SHA as a digital-first innovator in health and wellness while driving engagement and conversation around longevity and healthy sleep habits among the target audience. I invite you, noufaa9, to connect with me in chat to discuss this exciting project further. Why Choose me? - Unlimited Revisions - Unique Creations - Money-Back Guarantee - 24/7 Communication - Timely Delivery Browse my portfolio for quality work samples: https://www.freelancer.com/u/leenadvnani6 Let's discuss your project further in the chat. Best regards, Leena Kumari :)
$60 USD em 2 dias
2,4
2,4

With an aim to rebrand and prioritize sleep amongst the Saudi youth, this project is one I am confident I can not only tackle effectively but provide innovative ideas and solutions every step of the way. My extensive experience in web development and design, including a skillset that spans platforms such as WordPress, Shopify, Bootstrap, HTML, CSS, Photoshop, has cultivated an eye for detail and a commitment to delivering exceptional results on time. Moreover, my expertise in social media marketing has enabled me to create strategies tailored specifically for improved engagement and increased conversation around specific topics. I believe this skill will be invaluable in addressing your target audience effectively – the 18- to 35-year-olds including university students, recent graduates, and young professionals. Finally, my fluency with various digital tools like AI, data analytics and a deep understanding of the digital strategy have allowed me to build successful multi-platform social media plans paired with comprehensive measurement strategies. In choosing me to drive your campaign, you will be getting someone who is not just tech-savvy but passionately committed to your goal – enhancing sleep habits in Saudi youth and promoting wellbeing. Thanks, Nafees (Final Character Count: 999)
$90 USD em 2 dias
1,8
1,8

Hello, Greetings , Good morning! I am Siyu, a social scientist of data analysis and data processing with skills including Market Research, Research Writing, Digital Marketing, Public Relations, Content Creation, Social Media Marketing, Research and Report Writing. I am checking your attachment, I'll update you shortly... I've carefully checked your requirements and really interested in this job. I believe I'm an ideal fit for your project! I help clients turn raw data into clear, decisions by combining rigorous analysis with simple, business-focused storytelling. I design every research step to protect data quality: clear objectives, careful instruments, and clean, well-documented datasets. Done is better than perfect: I’ll deliver quick, useful iterations first, then refine based on your feedback. "blue light" Please send a message to discuss more about this project. Please respond at your earliest convenience
$125 USD em 3 dias
2,7
2,7

⭕ Creative USA Freelancer | Ready to Deliver Quality Work Hi, noufaa9, I am Ribka and I’d love to help with your "Redesigning Sleep Habits: Saudi Youth Challenge" project. With a focus on rebranding sleep habits amongst Saudi youth, I can provide: - High-quality and precise design for your campaign strategy - Editable source files in various formats for easy implementation - Unlimited revisions to ensure your vision is perfectly captured - Fast turnaround with attention to detail By creating a compelling campaign that resonates with the target audience of 18- to 35-year-olds, we can address the unique challenges faced by Saudi youth in improving their sleep habits. My focus is always on quality, client satisfaction, and timely delivery. Let’s connect to finalize the details and bring your vision to life. Best regards, Ribka
$30 USD em 1 dia
0,0
0,0

Hi noufaa9, I understand the project involves redesigning sleep habits among Saudi youth to address the prevalent issue of poor sleep quality due to cultural and lifestyle factors. With my expertise in Social Media Marketing and experience in similar creative tasks, I assure you of professional quality, prompt communication, and clean file delivery. I would love to invite you to review my portfolio https://www.freelancer.com/u/sfdesigning12 For this project, I plan to approach it by creating compelling visuals and engaging content to raise awareness about the importance of healthy sleep habits among Saudi youth. Using tools like Photoshop and Illustrator, I will focus on delivering concepts, revisions, and various file formats to ensure the campaign's success. Feel free to message me for further discussion or to see samples related to your niche. Thank you, and I look forward to working with you. Best regards, Saif A.
$50 USD em 3 dias
0,0
0,0

Hey — saw your post about “Redesigning Sleep Habits: Saudi Youth Challenge.” The tricky part here isn’t just the visuals, it’s shifting behavior and mindset around sleep in a way that actually feels culturally relevant and not like generic health advice. Quick question before I suggest an approach: Do you already have any research or insights on Saudi youth attitudes toward sleep, or should the case study include that discovery phase too? I’ve worked on behavior-change and health-focused campaigns before, where the challenge was to make a “boring” habit feel aspirational, social, and easy to adopt. If you share the full brief or any brand guidelines, I can review them and outline how I’d structure the case study and the creative approach.
$140 USD em 7 dias
0,0
0,0

Hello, I have aggressive experience building digital first PR and communications campaigns for youth focused health and lifestyle initiatives. I work across research driven strategy, social media storytelling, influencer ecosystems, data led insights, and AI supported content optimization. My approach blends creative campaigning with measurable digital impact across Instagram TikTok media relations and analytics platforms. Two key questions before starting: what success matters most for SHA awareness behavior change or platform adoption, and are there existing youth or health partners we should align with from day one? Let’s start right now, jump in chat and get started. I believe in fully humanized collaboration and I implement this approach in all proposals. Best, Jibran
$140 USD em 7 dias
0,0
0,0

Hi! I’d love to create a bold 6-month SHA campaign that makes sleep the new flex for Saudi youth. With 14 years of experience, I’ll build a youth-first strategy using creators, PR, and viral digital activations that fit real Saudi night-life habits. You’ll get messaging, media angles, influencer briefs, platform plans (TikTok/IG/Snap/X), mock content, and clear KPIs to track conversation, engagement, sentiment, and SHA growth.
$140 USD em 7 dias
0,0
0,0

Hi buddy, I have read and understood the instructions regarding sleep rebranding using preventive methods. Let's do this.
$140 USD em 7 dias
0,0
0,0

Hello, With my comprehensive set of skills and diverse experience spanning full-stack development, cybersecurity strategies, AI implementation, creative design, and academic acumen, I am uniquely positioned to provide holistic solutions to the daunting sleep challenge facing Saudi youth. My track record reflects my ability to not only identify existing problems but approach them creatively through targeted campaigns, leveraging digital tools, media relations, influencer strategies, and effective use of data analytics. Beyond my technical skills, I bring a clear understanding of the task at hand and the intrinsic knowledge of successful communication with young people. Having worked on different projects across various industries in the USA and globally for over 5 years, I have developed a knack for understanding and engaging diverse audiences – an asset I believe will be essential in reaching out to this age group with tailored messaging about the importance of sleep for better health, longevity, and overall productivity. Lastly, choosing me is an investment in consistent quality and security. Sleep is a deeply personal aspect of life, making a secure campaign crucial to build audience trust. My background in cybersecurity and expertise in protecting against threats will ensure that all the confidential aspects of your project are safe while effectively addressing this pressing social issue. Running multi-platform social media plan Thanks!
$250 USD em 3 dias
0,0
0,0

Riyadh, Saudi Arabia
Membro desde jan. 26, 2026
$30-250 USD
$250-750 USD
₹750-1250 INR / hora
£1500-3000 GBP
₹600-1300 INR
$15-25 USD / hora
$8-15 USD / hora
€20-40 EUR
$250-750 USD
$30-250 USD
$250-750 USD
$15-25 USD / hora
$250-750 AUD
₹1500-12500 INR
$25-50 USD / hora
$15-25 USD / hora
$250-750 USD
₹750-1250 INR / hora
$250-750 USD
£250-750 GBP