we need to identify insights - e.g. one newspaper is better than another newspaper at twitter but it is the reverse on facebook
make the graph look better - notice the boxplots are wrong because you cant see the whole graph
we need to adjust for the size of the newspaper - e.g. just because one has likes - it might be a bigger newspaper.....which is unfair....we need to make the scale consistent
We will have around one hour to work on it.