Background and Objective:
The web analytics team of [login to view URL] is interested to understand the web activities of the site, which are the sources used to access the website. They have a database that states the keywords of time in the page, source group, bounces, exits, unique page views, and visits.
The variables in the dataset are defined here for better understanding:
Bounces It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continuing to view other pages within the same site.
Continent It shows the continent from which the site has been accessed.
Source group It shows how the visitor has accessed the site.
Time on page It shows how long the user has spent on that particular page of the website.
Unique pageview It represents the number of sessions during which that page was viewed one or more times.
Visits A visit counts all visitors, no matter how many times the same visitor may have been to your site.
The team is targeting the following issues:
The team wants to analyze each variable of the data collected through data summarization to get a basic understanding of the dataset and to prepare for further analysis.
As mentioned earlier, a unique page view represents the number of sessions during which that page was viewed one or more times. A visit counts all instances, no matter how many times the same visitor may have been to your site. So the team needs to know whether the unique page view value depends on visits.
Find out the probable factors from the dataset, which could affect the exits. Exit Page Analysis is usually required to get an idea about why a user leaves the website for a session and moves on to another one. Please keep in mind that exits should not be confused with bounces.
Every site wants to increase the time on page for a visitor. This increases the chances of the visitor understanding the site content better and hence there are more chances of a transaction taking place. Find the variables which possibly have an effect on the time on page.
A high bounce rate is a cause of alarm for websites which depend on visitor engagement. Help the team in determining the factors that are impacting the bounce.