Written Case Study Report - repost

Written Case Study Report LEARNING OUTCOMES BEING ASSESSED 1. Investigate short and long term operation problems as they confront hospitality operations. 2. Investigate, use and interpret various operations research techniques. 3. Develop a strategic response from a managerial perspective to the findings of the above research. Your task in this assessment is to analyse a case study individually and provide a critique of the issues in the case. It should be approximately 2,500-3,000 words in length. It is important to write your case study report in a flowing format. The case study you will need to address is: Starbuck’s failure in Australia which will be uploaded. Please do not answer any questions listed at the end of the case. Your task is to research the company and its operations management and then write a case study report that analyses the Starbuck’s case within the following inter-related framework that is drawn from Chapters 1-3 in Jones and Robinson (2012): 1. The company’s approach to winning customers and competing effectively 2. Operations processes and life-cycles 3. Locating, designing and managing facilities From your analysis and findings present an informed management perspective as to why Starbuck failed in Australia. As an example, an appropriate heading structure for the case study report would be: Introduction; Customers and Competition; Operations; Facilities; and Management Perspective.