A 2000 word report is needed with appendix including 3 diagrams -
The report should be in academic format e.g content , page numbering and Arial 12.
the main body of the report is to prepare an Environmental/industry, Competitive, and Segment assessment on PC WORLD .
Environmental/industry pressures (1/3) – Give a detailed PEST analysis, with a numerical weighting and justification to the importance of each element.
Competitive structure (2/3) – Give a detailed analysis of the major competitors to PC WORLD (direct / indirect), their industry position (eg leader, challenger etc), and the changes of position over time. Use a variety of sources to justify your analysis eg turnover, market share, profit, customers
Market Segments (1/3) – Identify the market segments, using more than Demographic classification. Explain how customer segments have evolved over time, and how PC WORLD has targeted different segments
THE APPENDIX SHOULD INCLUDE PEST ANALYSIS FOR ENVIRONMENTAL PRESSURES AND PORTER FIVE FORCE MODEL FOR COMPETITIVE ANALYSIS..
FULL HARVARD REFERENCING TO BE ADDED ASWELL
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