For the purpose of this assignment, you will be working in a group of 5.
In order to encourage you to understand the impact of the market environment and organizational context on innovation and enterprise, this assignment asks you to identify a business opportunity that you can justify with the aid of business environment analyzing tools you employed and also with findings of a small-scale market survey you undertaken. The core of the assignment is to summarize your learning points in to a report. This should be no more than 2,000 words excluding bibliography and appendices. The business opportunity is entirely up to you.