1 page per statement with full references to papers and books making reference (using APA) using examples from UAV industry (deadline - 3 days)
- Innovation Management: Firms looking to innovate and develop new products may use
‘Joint ventures’ - explain this concept with (relevant) company examples.
- Marketing and Innovation: discuss the nature of ‘diffusion’ for emerging technologies and the importance of managing product development (including time to market) for a firm manufacturing products of this nature.
- Innovation Case Study: evaluate using the course theory and materials recent product developments for a global product (for example, automotive vehicles) or by a manufacturing firm of your choice (for example, Honda or Caterpillar). What ‘competences’ did they need to develop or acquire? How were any technology ‘gaps’ overcome? What innovation strategies did they use?
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