Who we are: ([login to view URL])
Plannly allows users (inviters) to plan social-gatherings (one-on-one) and social-events (groups) in three simple steps. Users are able to plan the What (type of event), Where (location/venue) and When (date/time), and invite a guest(s) via a url (web-based Itinerary) in under 60 seconds. The objective is to eliminate the back and forth commonly associated with planning a night out.
What we need:
We are looking for a freelancer to conduct a competitor analysis on the following companies who offer either invitations and/or event planning:
Hobnob: [login to view URL]
Evite: [login to view URL]
Eventbrite: [login to view URL]
IRL: [login to view URL]
Our objective for this research is to:
- Conduct a routine competitor analysis to better understand our competitors' strengths and weaknesses, and to identify potential gaps in the social gatherings/events.
- This competitor analysis should be able to help us enhance our product-market-fit and to better serve our target audience, and increase profitability.
The competitor analysis should include the following:
Feature matrix: Find all the features that each direct competitor's product or service has. Keep this in a competitor insight spreadsheet to visualize how companies stack up against one another.
All of the above companies offer event planning for small to large groups
It's important to identify if any of these companies offer one-on-one planning (eg; planning a date or a girls night-out)
Market share percentage: This helps to identify who your main competitors in your market are. Don't exclude larger competitors completely, as they have much to teach about how to succeed in your industry. Instead, practice the 80/20 rule: 80% direct competitors (companies with similarly sized market shares) and 20% top competitors.
Pricing: Pinpoint how much your competitors charge and where they fall on the quantity vs. quality spectrum.
Marketing: What type of marketing strategy does each competitor employ? Look at competitors' websites, social media presence, the type of events they sponsor, their SEO strategies, their tag-lines and current marketing campaigns.
Differentiators: What makes your competitors unique, and what do they advertise as their best qualities?
Strengths: Identify what your competitors are doing well and what works for them. Do reviews indicate they have a superior product? Do they have high brand awareness?
Weaknesses: Identify what each competitor could be doing better. Do they have a weak social media strategy? Do they lack an online store? Is their website outdated? This information can give you a competitive advantage.
Geography: Look at where your competitors are located and the regions they service. Are they brick-and-mortar companies, or is the bulk of their business done online?
Culture: Evaluate your competitors' objectives, employee satisfaction and company culture. Are they the type of business that advertises the year it was established, or are they modern startups? Read employee reviews for insight into company culture.
Customer reviews: Analyze your competitors' customer reviews, recording both pros and cons. In a 5-star system, look at 5-star, 3-star and 1-star reviews. Tip: 3-star reviews are often the most honest.