Write a report on the concepts of reference group influences, demographics and lifestyle theory in the context of an online social community, facebook. Then based on your findings, make recommendatons about how companies can be more effective in their use of one facebook tool, the 'like button'
You will need to have a section in your report for each area of the three areas of theory and then a section for recommendations.
Reference Group Influence Section - there are 3 types of reference group influence, informational, normative and identification. How does each form of reference group influence operate in the context of facebook. Identify which influence is most powerful in these online communities and explain why?
Demographics Section - what demographic information does facebook collect. How do companies related to facebook use this information to segment the marketplace? In your answer consider the advantages and disadvantages.
Lifestyle section-How has facebook influenced people's lifestyles? How have these changes altered people's consumption behaviour?
Recommendation Section - One of the specific tools of facebook is the 'like' button, what reommendations would you suggest to make this online strategy more effective for a company when using this tool?
Table of contents
Group influence types