I am soon to be releasing a ClickBank product and I need someone who is talented in writing effective sales letters. The sales letter should at least follow the basic AIDA formula which is:
**ATTENTION.** You must first grab the reader's attention.
This is usually done by means of a compelling headline:
"Discover How A Homeless Man Went From Sleeping Under
A Cardboard Box To Making $50,000 Dollars A Month!".
**I= INTEREST.** This is where you sell the customer on
the BENEFITS - NOT The Features. You must answer the
customer's unspoken question, "What's in it for me?".
Even though most people will not even admit it to
themselves, more-often-than-not, they buy from EMOTION
and not from logic.
**D= DESIRE.** This is often achieved through urgency or
scarcity. ("Only 100 Copies of This System Will Be Sold
And Then The Doors Be Closed Forever" . . . or, "Order
By Midnight And Save 50% Off The Retail Price - Tommorow,
It Will Go Back Up To $300").
**A= ACTION.** Often coined as "The Call-To-Action". This
step is often overlooked by marketers - usually because
they are too timid or feel that the customer may be offended
if they are asked to "Buy Now!" . . . or "Click Here To
Claim Your Copy".
The currently popular internet guru, Frank Kern, has a
simple way of distilling the above formula. He puts it
1) "Tell them what you have".
2) "Tell them what it will do for them". (Sell the "sizzle")
3) "Tell them what you want them to do next". ("Click Here To
Order Your Copy").
* * *This broadcast message was sent to all bidders on Sunday Nov 8, 2009 12:46:58 PM:
Hello bidders! If you could please provide a sample of your work I would appreciate. This will play a large part in my decision for the project. I need proof that you are skilled in sales letters before we proceed any further.