Acquisition Strategy Loyalty Program

Need to grow currently dis-engaged member base for a fast food chain.

Triple existing base of 500k loyalty program members within a year.

Increase percentage of 'active' members from 50% to 60% within a year.

'Active' means customers have purchased at least one item within 6 months.

Grow engagement rates by 10% within a year (Frequency-Recency-Monetary).

Leverage data and Salesforce ecosystem effectively to support strategy.

Habilidades: Salesforce.com, CRM, Hacking de Crescimento, Marketing Strategy

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Acerca do Empregador:
( 0 comentários ) Parkville, Australia

ID do Projeto: #27842758

7 freelancers estão ofertando em média $59/hora nesse trabalho

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