I want a adword expert who can setup my adwords account,find keywords related to my business,create ads,manage my compaigns on daily basis.
He should be able to research my area,find profitable products, do split testing,
track performance,generate reports etc..etc.
Please bid only if you have prior experience and you should be able to show me some accounts or proof.
Lets say that The visitor searches for "cat deodorant", and your advert sends them to your home page. Google will look at the home page and decide that it isn't relevant specifically to "cat deodorant", so they give you a poor quality score, and insist you pay more money per click (sometimes up to $5 or $10 per click). Also, the visitor goes to your home page and can't see the cat deodorant. They have to click the "cat" link, then click the "grooming" link and then scroll down to find the deodorant. The chances are the visitor will not stay on your site long enough to go searching for what they want, so they leave and go to another site. So what this does is mean you are paying a very high cost per click, and getting very low conversions. You are guaranteed to lose money in adwords if you follow this method.
The correct way to set this up is to make each keyword that a visitor searches for, point to the exact page with that product on. So if a person searches for "cat deodorant" the adword sends them directly to the grooming page with the cat deodorant on. Google will look at this and see that the page is highly relevant to the search keyword, and therefore give you a high quality score which in turn gives you a very low cost per click. So you would pay very little to get the visitor. Also, when the visitor lands on your page, they instantly see exactly what they're looking for without having to click to other pages. This then results in much higher conversions. So you pay less per visitor and get many more sales. This is the correct way to set up an adwords campaign and the ONLY way to make a profit with adwords. Any other method will lose money.
Now obviously, my site has many different products, which means you will need to have a campaign set up with thousands of different keywords pointing to hundreds of different landing pages.
To show you how detailed my campaign needs to be, I will give you the example:
You will need a campaign called "dogs" which covers all your dog products.
In that campaign you need an ad group for each individual product. So for instance you have 12 beds for sale. That means 12 separate ad groups (1 for each bed type).
In each ad group you need anywhere between 5 & 20 keywords targeting that specific bed.
The ad group also needs a minimum of 4 different ads to split test.
Each advert needs to point to the specific dog bed landing page.
All of the above is needed JUST for the dog beds. You would have to multiply this for every single product you sell. So you can see you would end up with hundreds if not thousands of different ad groups, keywords and landing pages.
Let me know what do you think about the same. Is this what you will provide to me ?