Seeking advice regarding company name vs. domain names vs. SEO results and branding when running several web shops legally organized under one company name - the ecommerce solution will be Magento Commerce (CE)

I am seeking paid per hour advice from a specialist in Ecommerce, Magento Commerce (CE) and SEO.

The questions relates to a pre-startup ecommerce business.

It is one company (the legal unit), with several product lines, dived into several branches (just as an example, furnitures, tools, boats).

At least if one are to follow the old marketing school, it is important to build a strong brand name.

The brand name should be the company name, and the name should possibly be distinct, to stand out from the others.

But how much does that apply to a web shop (typically offering a large number of brand products for sale).

For a web shop, it has been considered good to have a generic domain name like [url removed, login to view], [url removed, login to view] or www.boats.com. These very general names – some may define an entire category of business that a company is involved in - are not living up to the idea to use a branded name that stands out from the competitors.

When running a company (small business), even though the different product lines makes it necessary to have a different branding and profile for the web shops, there are many economic reasons for running everything in the backend just under one company.

As for the branding, a typical solution for the company that had three different product lines, will then be to have one webshop for the furnitures, one for the tools and one for the boats. All will have has Good Sales Inc. listed as the actual Seller (contract partner). The website is listed as “[url removed, login to view] © 2013 Good Sales Inc.”. Is this the recommended way to do it? (what is the cost to copyright the domain name, and is it necessary?)

As for the branding, there are at least two possibilities. Each web shop could be branded. [url removed, login to view] (with a logo for just that), or with a logo for Good Sales Inc. as the main brand, but with a slightly different logo that incorporates the [url removed, login to view] as a “division”? What is recommended?

The multi-store concept: I have not seen many stores that use the multi-store concept (offered among other by Magento). Based on the assumption that there are not that many, one could think that the idea to have several web stores under one multi-store system is not as successful after all. What is the fact here?

What are the pro & contras of using a multi-store system?

What are the pro & contras of having several single purpose shops, that legally are organized under one company, instead of on legal construction for each shop?

Please contact me if my questions are not clear, or you need further information to answer my questions.


Habilidades: Gestão de marcas, Comércio eletrônico, Magento, Marketing, SEO

Veja mais: www seeking com, www seeking, what makes a good logo for a business, what makes a good company logo, what is seo specialist, what is seo company, what is seo business, what is an seo company, what does seo do for a company, what does marketing specialist do, what does a seo specialist do, what does a sales and marketing company do, what does an seo company do, website makes company logo, web seo specialist, web pro it, web marketing seo specialist, web ce, the marketing store, that web company, specialist in seo, specialist company, seo specialist company, seeking legal advice, seeking com

Acerca do Empregador:
( 3 comentários ) Oslo, Norway

ID do Projeto: #5112785

17 freelancers are bidding on average $20/hour for this job


Hello INC5000PRO, My SEO technique is always based on the latest search engine algorithms (From the Recent Penguin & Panda Updates) If you see our Review and rating then you know we are ranked #1 on SEO. You ca Mais

$15 USD / hora
(560 Comentários)

Dear Sir, We like to help you with consulting and developing the functional eCommerce using Magento community edition which support multi sites and multi stores. Our Strengths: 1) Custom design implementation a Mais

$26 USD / hora
(145 Comentários)

Hello, Here are Magento Experts , please check Our Latest Magento work In PMB For Our Experience and skills Regarding Magento projects and Let me start your work , Thanks 1. Easy access on IMs like Gtal Mais

$15 USD / hora
(102 Comentários)

We are highly interested to work with you on this project and can assure you quality results ready to start immediately some of our developed websites are listed below E-commerce [url removed, login to view] ht Mais

$36 USD / hora
(192 Comentários)

Hello. What's your name in the first place ? I'd like to know whom I am talking with. Next thing, I'm glad you're from Norway, since I know people in there are serious (had a couple of clients from your country before) Mais

$21 USD / hora
(314 Comentários)

Hi, I am an experienced Magento developer for more than 2 years and in this time I've created a lot of custom plugins, customized templates and I've managed websites with more then 15000 products. Also, I have more tha Mais

$20 USD / hora
(132 Comentários)

Greetings, My name is Adrian, SEO project manager with SEOEngine Inc (European Based Company). Checking your website [url removed, login to view], I noticed that your organic traffic can be dramatically increased. Base Mais

$15 USD / hora
(66 Comentários)

Hello, I am John Profit. I work with my partners Marlen and Van at Netronian Inc., in Orlando, Florida. We have great experience with Magento. 80% of our developed websites are Magento websites. We are the masters Mais

$81 USD / hora
(34 Comentários)

Hello! I will provide you best custom services of Magento theme customization and template design. With my skills based on 5 years experience in this field i will professionally design templates for your online stor Mais

$24 USD / hora
(79 Comentários)

Hi, My name is Marat, I am CEO of WEB4PRO development company from Ukraine. I have a team of skilled front-end and back-end Magento developers (4+ years of experience) which are ready to cooperate, communicate, sh Mais

$17 USD / hora
(48 Comentários)

HI We are experts in White Hat and Manual SEO/Link Building services and are working on the same since more than 5 years. please have a look on PMB for Guarantee Top 3 Result for selected keywords and Low C Mais

$15 USD / hora
(43 Comentários)

can provide you all work as per your requirements. Ready to start/.........................................

$20 USD / hora
(27 Comentários)

Hello, I am really very thankful for giving the opportunity to work with you, we have a good offer for you:- The Techvision Solution is a 100% organic link building and SEO company having 23+ SEO experts including co Mais

$15 USD / hora
(25 Comentários)

Hi sir, Thank you for giving opportunity for biding... we have gone through your requirements and we can gives you advice on regarding company name vs. domain names vs. SEO results and branding when running several Mais

$15 USD / hora
(21 Comentários)

Dear Sir, We claim to get it done perfectly for you EXACTLY in the way you want it - Kindly give we a chance and we will prove myself - Ready to prove our words, let's get it done right away and I mean RIGHT AWAY !! Mais

$21 USD / hora
(32 Comentários)

Hi, As much as I understood the scenario: A) "If you are looking for branding" of your website/business, Just buy 1 domain and create either sub directories or sub domains for different product ranges. B) "If Mais

$27 USD / hora
(16 Comentários)

Look sir i want to explain your everything one of my client is also using ecommerce solution on maegnto. If you want you can check it our on www.fauxtaxidermystudio.com. i am wroking on it. Its like 1 month old domain Mais

$15 USD / hora
(1 Comentário)

Hello Sir, We have checked your job detail and as per that we are able to do your job and we have very good experience in Word Press, Joomla, Joomla component, Modules, PHP, HTML,Magento etc . As well knowledge on Mais

$25 USD / hora
(1 Comentário)

Respected Client, Please accept Warm Greetings from WDP Technologies Pvt Ltd !!! As per your project post please find answers as below : A) We can opt for multivendor dropship base, which shall solve the problem of Mais

$15 USD / hora
(2 Comentários)

Hello, Hope you are doing good. Techsfusion's ever growing "Smart Phone Apps Developer" and provides graceful solutions. We have gone through your project description and found the project interesting and quite Mais

$25 USD / hora
(0 Comentários)