Local SEO Specialist for the Swiss Market
Pago na entrega
Local SEO Specialist for the Swiss Market for 1 year contract
- German Speaking Cantons
Conduct thorough keyword research to identify relevant keywords and phrases specific to our industry and location within Switzerland.
Analyze competitors' SEO strategies and identify opportunities for improvement.
On-Page SEO Optimization:
Review and optimize our website's on-page elements, including meta titles, meta descriptions, header tags, and content, to ensure they are tailored for local SEO.
Implement schema markup to enhance local search results.
Local SEO Citations:
Audit and enhance our local business listings on platforms such as Google My Business, Yelp, and local directories.
Ensure consistency in NAP (Name, Address, Phone) information across all platforms.
Develop a content strategy that includes creating localized content, blog posts, and articles relevant to our target audience in Switzerland.
Optimize existing content to include relevant local keywords.
Implement a link-building strategy focused on obtaining high-quality backlinks from Swiss websites, blogs, and directories.
Monitor and disavow toxic backlinks to maintain a healthy backlink profile.
Conduct a technical SEO audit to identify and address any issues affecting our website's performance and indexability.
Ensure our website is mobile-friendly and loads quickly.
Local SEO Tracking and Reporting:
Set up tracking tools (e.g., Google Analytics, Google Search Console) to monitor website performance and organic search traffic.
Provide regular reports on keyword rankings, website traffic, and conversion metrics.
Local Reviews Management:
Implement a strategy to encourage and manage customer reviews on platforms like Google My Business.
Address and resolve any negative reviews effectively.
Skills and Experience:
- Fluent in German
- Experience in local SEO for retail, services, and hospitality industries
- Knowledge of Swiss market and consumer behavior
- Familiarity with popular search engines and SEO tools
- Ability to optimize website content, meta tags, and keywords for local search
- Strong understanding of local ranking factors and citation building
- Proven track record of improving local search rankings and driving organic traffic to websites
ID do Projeto: #37208420