Service Page On-Page SEO

I need to breathe new life into a set of service pages by tightening their keyword focus and building a smarter internal-linking structure. I already have a starter list of phrases gathered from customer questions and competitor research, but it needs refining and expansion. Your first task will be to validate those terms, uncover closely related keywords, and map primary and secondary phrases to each page so the copy reads naturally while signaling clear topical relevance. Once the keyword matrix is set, I want you to revise the on-page copy, headings, image alt text, and anchor text so each service page is laser-focused yet flows for real readers. At the same time, design an internal-linking plan that guides visitors deeper into related services and helps search engines understand hierarchy and context. If you notice quick wins like tweaking a meta description or two, feel free to flag them, but the priority remains keyword placement and internal links. Deliverables: • Keyword research report with chosen primary & secondary terms per service page • Updated page copy (or detailed editing notes) reflecting the new keyword strategy • Internal-linking map showing anchor text and target URLs • Implementation-ready document or CMS updates, plus a short summary of changes made Acceptance criteria: every service page contains its assigned keywords in titles, H1/H2s, introductory paragraph, and alt text without stuffing; at least two contextual internal links are added per page; all edits preserve brand voice and pass Grammarly checks. Please outline your approach, preferred tools (e.g., Ahrefs, SEMrush, Screaming Frog), and a timeframe for completing the above.

Project ID: 40263066