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Shopify Apparel Brand Growth Specialist About BackstreetBrawla BackstreetBrawla is an Australian boxing-inspired apparel brand built around grit, resilience, discipline and the fighter mindset. We sell: Hoodies T-Shirts Long Sleeve Tees Singlets Hats Our audience includes: Boxers Combat sports athletes Gym-goers Men and women aged 18-50 People who connect with a never-quit mentality Fitness Industry Website: [login to view URL] Instagram: @backstreetbrawla Our Goal We are currently averaging approximately 1 order per week and want to increase this to 5+ orders per week. We will need to see results within 2 months in Australia only We are looking for someone who can help grow the brand, not just schedule posts. If successful this could lead into ongoing monthly work We Are Looking For Someone With Experience In: Shopify stores Apparel brands Streetwear brands Fitness brands Boxing or MMA brands Instagram growth TikTok growth Facebook growth Content marketing Conversion optimisation Responsibilities Create monthly content strategy Manage Instagram and TikTok and Facebook [ 3 platforms at this stage ] Edit reels and short-form videos [ we also can create our own ] Create engaging captions Suggest content ideas Help improve website conversion rate Recommend influencer and creator partnerships Help drive apparel sales To Apply Please Include: Links to apparel brands you have worked with Shopify stores you have helped grow Before and after results Examples of reels you have created References from former or ongoing clients A brief 90-day strategy for increasing BackstreetBrawla sales from 1 order per week to 5+ orders per week Bonus Experience Boxing MMA Combat sports Streetwear Gym apparel Influencer outreach Meta advertising Budget Initial budget: $300 - $350 US per month Potential for long-term work if results are achieved. Screening Question [ A must prerequisite ] What would be the first 3 things you would do to increase sales for BackstreetBrawla over the next 90 days? We are looking to commence end of July 2026 My top priorities are clear: drive higher sales and elevate brand awareness. At the moment the business operates through our Shopify site, promoted by social channels and a handful of paid ads. Results are promising but inconsistent, so I’m looking for a specialist who can weave all the pieces into a single, data-driven roadmap. Here’s what I’d like to see from you: • Audit and optimise the storefront layout, speed, and checkout to lift conversion rates. • Plan and execute paid advertising across Facebook, Instagram, tik tok and any other platforms you deem high-value. • Design an organic and influencer-friendly social strategy that reinforces the brand story on insta • Leverage micro-influencers and athletes – Partner with boxers, MMA fighters, coaches, and fitness creators to generate authentic content and social proof around the brand. 20 outreach messages > Set up tik tok store for sales > 12 posts [ 3 a week ] on tik tok , insta , facebook > 4 collaboration proposals KPIs, weekly reporting, and actionable next steps based on analytics (Google Analytics, Shopify reports, Meta Ads Manager, etc.). Success will be measured by month-over-month revenue growth and tangible increases in social reach and engagement. If you know how to blend creative storytelling with performance marketing and operational know-how, let’s talk timelines and milestones.
Project ID: 40510794
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62 freelancers are bidding on average $433 AUD for this job

Hi, Full Shopify audit (speed, UX, product pages, checkout) + fix tracking (GA4, Meta Pixel, TikTok Pixel) Build a conversion-focused content system: UGC-style reels, strong hooks, 12 posts/week across IG, Facebook Launch acquisition engine: Meta ad 90-day roadmap: Days 1–14: audit, tracking setup, content strategy, creative direction Days 15–45: launch ads, test creatives, start influencer seeding + collabs Days 46–90: scale winning ads, refine CRO, retargeting, optimize best-selling products Deliverables include: Shopify optimization recommendations, weekly content calendar, ad creatives direction, influencer outreach scripts, KPI tracking, and weekly performance reports with actionable next steps. My focus is aligning brand storytelling with performance data so every post, ad, and collaboration directly contributes to measurable sales growth.
$300 AUD in 30 days
10.0
10.0

Hi, Good Day, I took a look at BackstreetBrawla, and what stood out to me is that you're not looking for someone to simply manage social media—you need a growth partner focused on turning traffic into consistent sales. If I were tasked with increasing sales from 1 order per week to 5+ orders per week over the next 90 days, the first 3 things I would do are: 1. Audit and optimize the Shopify store, focusing on mobile experience, product pages, trust signals, and checkout flow to improve conversion rates. 2. Build a content and creator engine around boxing, MMA, gym culture, and the fighter mindset using short-form videos, customer stories, athlete collaborations, and UGC that resonates with your audience. 3. Launch and optimize Meta and TikTok campaigns, while implementing retargeting funnels to convert visitors who engage with content but don't purchase on their first visit. Beyond that, I can assist with content planning, influencer outreach, TikTok Shop setup, performance reporting, and ongoing optimization based on Shopify and ad platform data. One question: which of your current channels (Instagram, TikTok, Meta Ads, or organic traffic) has generated the majority of your sales so far? Regards, M Adeel,
$250 AUD in 4 days
6.1
6.1

Hi, I understand your requirement and can handle this project with a clean, professional approach focused on performance and usability. I have 3+ years of experience working with Shopify, Instagram growth, and conversion optimization, delivering solutions that are reliable and easy to manage. For your project, I will create a comprehensive strategy that includes an audit of your storefront, implementation of targeted ad campaigns on Instagram and Facebook, and leveraging influencer partnerships to create authentic content that resonates with your audience. One suggestion is to optimize your website layout and checkout process to improve conversion rates right away. I've worked on similar projects where I successfully increased monthly sales for apparel brands through strategic marketing and community engagement. I can complete this within a tight 90-day timeline. Quick question: What analytics tools do you currently use to track sales and engagement? Regards, Khurshid Ahmed
$265 AUD in 7 days
5.8
5.8

With experience in growing Shopify apparel brands and a passion for fitness culture, I understand BackstreetBrawla's need to amplify brand presence and drive sales. My track record includes boosting engagement for similar streetwear and fitness brands through strategic content marketing and social media management. How would you define the key performance indicators (KPIs) to measure the success of this growth campaign for BackstreetBrawla? Regards, Yogesh Kumar
$580 AUD in 10 days
6.0
6.0

Hi I’ve built growth programs for Shopify apparel and fitness brands, and I see BackstreetBrawla as a strong fit for scaling from 1 to 5 orders per week in Australia with a data driven, brand first plan that preserves the fighter ethos. My 90 day approach combines storefront optimization, paid media testing, and authentic content to drive repeatable revenue. I’ll start with a full storefront audit focused on speed, navigation, product page clarity, and a faster checkout flow, then implement CRO tweaks and a minimal viable checkout upgrade to lift conversion rate. For paid growth, I’ll run structured tests across Facebook, Instagram, and TikTok with a tight creative rotation, audience experiments, and weekly performance reviews to optimize ROAS within your budget. On the organic side, I’ll craft a cohesive content strategy for Instagram and TikTok, deliver 12 posts per week across platforms, set up a TikTok Shop, and lead 20 influencer outreach messages to build authentic social proof. I’ll ensure conversion focused captions, actionable content ideas, and timely collaboration proposals (4) while tracking weekly KPIs in Google Analytics, Shopify, and Meta Ads Manager. If successful, we’ll extend into ongoing monthly work with transparent milestones and a clear roadmap. Best, Justin
$500 AUD in 7 days
5.3
5.3

Hi there, I can take full ownership of BackstreetBrawla’s digital growth, combining high-grit combat sports storytelling with performance marketing to push past 5+ orders per week within 60 days. With a 100% on-time delivery record on Freelancer, I focus entirely on Shopify conversion rates, CPA, and ROAS. [Screening Answer] First 3 Actions: Conversion Audit: Restructure product pages with fighter social proof and activate a 1-click checkout to minimize drop-offs. Micro-Athlete Seeding: Execute 20 localized outreach messages to Australian amateur fighters/coaches, trading apparel for raw training reels. The Mindset Funnel: Repurpose that footage into high-hook social video ads via Meta Advantage+ to capture immediate sales. Execution Strategy ($300-$350 USD/mo): 12-Post Visual Engine: 3 high-impact reels/posts a week across IG, TikTok, and Facebook. Influencer Scale: Manage the 20 athlete outreaches and draft 4 premium collaboration proposals. TikTok Shop Setup: Sync your Shopify backend directly to a native TikTok Shop for zero-friction in-app sales. Weekly Reports: Actionable data synced directly from Shopify and Meta Ads Manager. Let’s connect to launch! Best, Tara Devi
$250 AUD in 30 days
5.4
5.4

Good day! BackstreetBrawla already has a strong identity and loyal niche. We can help turn that foundation into consistent sales growth through a combination of Shopify optimization, content marketing, influencer outreach, and performance advertising. The first 3 things we would do are: 1. Audit and optimize your Shopify store to improve conversions, mobile experience, trust signals, and checkout flow. 2. Build a content strategy around boxing, MMA, fitness, and the fighter mindset, creating engaging short-form content for Instagram, TikTok, and Facebook. 3. Launch and optimize targeted Meta and TikTok campaigns while implementing influencer outreach to generate authentic brand exposure and sales. Our scope can include: • Shopify CRO and sales funnel improvements • TikTok Shop setup • 12 monthly posts across TikTok, Instagram & Facebook • 20 influencer/athlete outreach messages • 4 collaboration proposals • Weekly KPI reporting and growth recommendations • Ongoing ad optimization focused on ROAS and revenue We have experience with Shopify growth, paid advertising, social media management, influencer campaigns, and conversion optimization for eCommerce brands. Every action will be tracked through Shopify Analytics, Meta Ads Manager, and platform insights to ensure decisions are driven by data. We are ready to start immediately and help grow BackstreetBrawla from 1 order per week to a scalable and sustainable sales channel over the next 90 days.
$500 AUD in 7 days
5.2
5.2

Hello, I would love to help grow BackstreetBrawla and turn your store into a stronger, more profitable brand. With 15+ years of experience in eCommerce, Shopify, digital marketing, and social media growth, I understand what it takes to attract the right audience and increase sales. I can help optimize your Shopify store, improve product presentation, and create a content strategy that connects with boxing, MMA, and fitness communities. My experience with Facebook, Instagram, TikTok, and influencer outreach allows me to build engagement and drive targeted traffic to your store. My focus is not just on posting content but on creating a complete growth strategy that includes social media management, audience engagement, content creation, and performance tracking. I also provide clear reporting so you can see what is working and where improvements can be made. I believe there is strong potential to increase your visibility, grow your community, and boost weekly sales through consistent marketing and brand-building efforts. I look forward to learning more about your goals and helping take BackstreetBrawla to the next level. Best regards, Manmohan
$250 AUD in 7 days
5.0
5.0

Hello, I’m interested in helping grow BackstreetBrawla and confident I can increase your sales to 5+ orders per week with a focused Shopify + performance marketing strategy. I have experience with Shopify apparel brands, fitness/streetwear marketing, and Meta ads. I can deliver: • Shopify audit & conversion optimisation • Paid ads on Meta, Instagram & TikTok • Content strategy (12 posts/week) • Influencer & athlete outreach • Tracking, KPIs & weekly reports Warm Regards, Monica Bhatia
$300 AUD in 2 days
4.6
4.6

Hi, streetwear brands like BackstreetBrawla usually don’t struggle with awareness—they struggle with inconsistent conversion because traffic from ads and social isn’t being turned into a clear, repeatable purchase path on Shopify. You mentioned growing from 1 order per week to 5+ within 90 days in the Australian market, while managing Shopify CRO, Meta/TikTok ads, organic content, and influencer outreach with athletes and combat sports creators, which typically breaks when brand storytelling and performance ads are not tied directly to optimized product pages and retargeting flows. I will first audit and tighten your Shopify funnel (homepage, product pages, checkout flow) to increase conversion, then align paid ads with high-intent audiences in boxing/MMA/fitness, and finally build a structured influencer outreach system targeting micro-athletes who can generate authentic content and social proof at scale. Alongside that, I will set up a consistent content and reporting system across TikTok, Instagram, and Facebook so every post, ad, and collaboration feeds measurable traffic and sales outcomes instead of disconnected engagement. If I were starting this immediately, would you prefer to prioritize fixing Shopify conversion first or scaling influencer + ad traffic first while optimization runs in parallel? Best Regards, Fizza Nadeem K
$300 AUD in 10 days
4.5
4.5

With my comprehensive skill set and experience in numerous areas of growth marketing, I believe I'm the ideal fit for BackstreetBrawla's project. My digital marketing repertoire extends from content creation, social media management, to running ads on platforms like Facebook, Instagram, and TikTok - invaluable for your online-based apparel brand. Additionally, my expertise in meta advertising will enhance your marketplace presence on Shopify and Google Shopping. I have a keen eye for what works and doesn't in social media platforms and can strike the right balance between delivering engaging content while driving sales—proven by brands I’ve coaxed from sluggish growth to thriving businesses. With me, it's not just about scheduling posts; it's about crafting an effective overall strategy to grow your reach, elevate brand awareness, engage target customers authentically, and turn those views into sales. Having been in the industry for years, I've built a strong network of influencers and athletes across various industries and sports like boxing, MMA, combat sports and more. This network will be valuable in executing your desired organic content strategy and influencer outreach plan for building loyal clientele through authentic endorsements.
$500 AUD in 7 days
4.5
4.5

We've just completed a similar project. We recently helped an apparel brand increase Shopify sales through paid ads and influencer marketing. We will help you grow BackstreetBrawla with a focused 90 day strategy to reach 5 plus orders per week. You won't find someone better aligned with what you're looking for. I understand you need Shopify optimisation, Meta and TikTok ads, influencer outreach and content. I would start with a store audit, launch ads, and activate micro influencers. I'd love to chat about your project! The worst that can happen is you walk away with a free consultation. Regards, Danie.
$300 AUD in 7 days
4.1
4.1

Hi There, I see you’re eager to grow BackstreetBrawla from 1 to 5+ orders per week within two months. My tailored strategy will emphasize conversion optimization, influencer partnerships, and a cohesive content marketing plan across Shopify and social media platforms tailored specifically for combat sports enthusiasts. I am Abdul Haseeb Siddiqui, a Digital Marketing Specialist with over 6 years of experience in Internet Marketing, Link Building, Shopify growth, Social Media Management, and Content Creation. My background in apparel and fitness brands enables me to create compelling narratives that resonate with your audience, driving both sales and engagement. Portfolio Links: https://www.freelancer.com/u/haseebsidd07 To increase sales in the next 90 days, I would: 1. Conduct an audit of your Shopify store to enhance user experience. 2. Develop targeted paid advertising campaigns across Facebook, Instagram, and TikTok. 3. Implement a structured outreach plan to partner with micro-influencers in the combat sports niche, creating authentic connections and driving brand awareness. I look forward to discussing how we can elevate BackstreetBrawla together. Thank you, Regards, Abdul Haseeb Siddiqui
$250 AUD in 7 days
3.8
3.8

Hey there, I see you're looking for a growth partner for your Shopify apparel brand, BackstreetBrawla. It sounds like you're aiming to enhance your online presence through strategic digital marketing and social media management. With around 10 years of experience in eCommerce and digital marketing, I can help you build your brand visibility and engage with your audience effectively. I understand that influencer marketing and targeted campaigns are key to reaching your goals, and I'm ready to tackle that. Some similar things I've built include a regional booking platform for a tutoring company, an internal CRM for a property agency, and a React Native field-reporting app. Let's connect to discuss how we can grow BackstreetBrawla together. Could you please clarify the following questions to help me better understand the project? Q1: What specific growth metrics are you targeting for your brand? Q2: Are there particular social media platforms you want to prioritize for your marketing efforts? Q3: Do you have a budget range for influencer partnerships, or are you open to suggestions?
$500 AUD in 6 days
3.8
3.8

As a seasoned e-commerce specialist with over 8 years of experience, I bring a comprehensive skill set that aligns effortlessly with your needs. My proficiency in platforms like Shopify and brands like yours has enabled me to sharpen my digital marketing tact and, in turn, successfully help grow businesses. Distilling my strengths into one final thought: combining cutting-edge technology with creativity is not simply a vocation for me but rather a passion carved over years of service. It is this fiery commitment and tailored expertise that unequivocally convinces me we would be an exceptional long-term fit beyond just the next 90 days!
$250 AUD in 7 days
3.3
3.3

Hi BackstreetBrawla Team, I have 4+ years of experience in Shopify apparel, fitness, and streetwear brand growth, helping brands turn low and inconsistent sales into predictable revenue systems. I can optimize your Shopify store for higher conversions, build a strong organic content strategy for TikTok, Instagram, and Facebook, and run performance-focused Meta and TikTok ad campaigns targeting the Australian market. I will also handle influencer outreach within the boxing, MMA, and fitness space to generate authentic content and social proof that drives trust and sales. My approach combines conversion optimization, paid ads, and content marketing to help you scale from 1 order/week to 5+ orders/week within 60 days. I’m ready to start immediately with a clear, data-driven growth plan. Best Regards, Muzamil
$250 AUD in 7 days
3.2
3.2

For a streetwear brand like BackstreetBrawla, the growth lever is Instagram plus small influencer seeding before scaling paid ads. I would map out a 30-day push covering organic content, a targeted influencer rollout, and Facebook retargeting, then tighten based on what converts. Can start today. The bid reflects what is in the description and both timeline and pricing may shift once we cover the full scope together. Want to jump on a quick call?
$450 AUD in 30 days
2.8
2.8

It sounds like you've put a lot of thought into this project and want to get it done right. I recently completed a project similar to yours for a fitness apparel brand, boosting their weekly orders from 2 to 10 within 3 months. Aligning with your goal, my focus is on increasing BackstreetBrawla's sales from 1 order per week to 5+ orders by enhancing the brand's online presence and conversion rates. Your mention of the need for a growth specialist with experience in Shopify stores, apparel brands, and social media perfectly aligns with my expertise. I noticed your requirement for creating engaging captions, improving website conversion rates, and driving apparel sales, which resonates with my track record in enhancing performance, security, and user experience. Would it be a ridiculous idea for you to send me a message and see whether we're the right fit for this project? Kind regards, Curtley
$500 AUD in 7 days
2.7
2.7

Hello, I reviewed BackstreetBrawla and your goal of increasing sales from approximately 1 order per week to 5+ orders per week within 90 days. Your boxing-inspired brand has strong positioning, but the key opportunity is combining Shopify optimization, paid advertising, content creation, and influencer partnerships into a single growth strategy focused on the Australian market. I will begin with a Shopify conversion audit, optimize product and checkout pages, create content for Instagram, TikTok, and Facebook, manage targeted Meta and TikTok campaigns, conduct athlete and micro-influencer outreach, prepare collaboration proposals, and provide KPI-based reporting. I recommend using athlete discount codes and UGC campaigns to improve conversions and track sales accurately. As a Preferred Freelancer on Freelancer.com—recognized among the platform's top 1% professionals—you can expect reliable communication, consistent quality, and professional project execution. I always tailor my approach to each client's goals and provide practical solutions rather than generic promises. I am ready to start planning for your July launch. Best regards, Asif Baloch
$750 AUD in 12 days
2.7
2.7

Hey there, I can help you turn BackstreetBrawla into a performance-driven apparel brand where content, ads, influencers, and Shopify conversion all work as one system—not separate efforts. Right now I’d focus on fixing the weakest link first: conversion clarity, then scaling demand. That means tightening your Shopify funnel (product pages, bundles, urgency, checkout flow), building a consistent short-form content engine, and layering in Meta + TikTok ads that are backed by real creator content—not generic creatives. My approach: audit_store() → fix_conversion_leaks() → build_content_system(3x weekly cadence) → launch_micro_influencers(20 outreach cycles) → scale_ads_with_winning_creatives(). For combat sports brands, the biggest unlock is identity-led creatives—fighters, training clips, real testimonials—not polished ads. What’s your current average order value and do you already have winning products, or are we still testing the lineup? Inbox me ASAP Warm regards, Umer Kayani
$500 AUD in 7 days
2.2
2.2

Melbourne, Australia
Member since Feb 24, 2026
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