I am going to run a beauty competition in Asia whereby guys vote via SMS for their favourite girl. Initially we want to market to girls on facebook for them to register their interest to enter the competition. We will then launch a website and give each girl a profile and a unique SMS number for voting purposes.
The initial target will be females in Thailand between the ages of 18 and 30. We already have a facebook page that has just been launched with some video teaser content.