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MyDecisio — Looking for a Designer / Art Director to Build a Complete B2B SaaS Brand Universe (AI Fintech) MyDecisio is a French B2B SaaS platform built for accounting firms and their SME clients. We automate accounting workflows using AI and deliver strategic financial dashboards. We are undergoing a full rebranding and we are looking for much more than a graphic designer: we need a genuine creative partner capable of building a solid, coherent, and lasting brand universe — one that will give MyDecisio a strong, recognizable visual personality, perfectly suited to an ambitious tech product. The logo shape is already designed. What's missing is everything else: the visual soul of the brand. What we are building together This project goes far beyond picking colors or creating logo variations. We expect a deep reflection on who MyDecisio is visually: how it stands out, what it evokes, what it communicates about our product and our values. The selected designer will be involved in a process of creative consulting and co-construction — not simply execution. They will need to understand our market, our positioning, our users, and translate all of this into a coherent, expressive visual system. The brand universe must work across two environments: Digital / web — SaaS interfaces, UI components, website, social media, email campaigns Print — trade shows, investor pitch decks, business cards, presentation folders Scope of the project 1. Brand strategy & creative consulting Analysis of our positioning and competitive landscape (fintech, SaaS, accounting software) Recommendations on visual mood, graphic territory, and values to project Argued moodboard and creative directions presented before any production begins 2. Color & typography system Definition of a primary and secondary color palette (HEX / RGB / CMYK / Pantone) Selection and justification of a typography system (web + print) Usage rules and combination guidelines 3. Logo variations Application of the brand universe to the existing logo Delivery of all variants: primary, reversed, monochrome, favicon, app icon, print version 4. Complete graphic universe Definition of a graphic style truly specific to MyDecisio: shapes, patterns, textures, layouts, visual treatment Library of reusable graphic elements (icons, shapes, backgrounds, dividers, etc.) UI component style (buttons, cards, badges, tables, alerts) Photography / illustration mood if relevant 5. Brand style guide Comprehensive reference document (PDF + Figma source) Web and print application examples Usage rules, forbidden uses, ready-to-use templates Who we are looking for We are not looking for a contractor who waits for a brief and executes it. We are looking for someone who knows how to ask the right questions, who has strong convictions about what works for a brand like ours, and who is capable of standing behind their creative choices while remaining open to feedback. Proven experience in brand identity and art direction for startups, SaaS, fintech, or B2B tech products Portfolio featuring complete brand universe projects — not just isolated logos or illustrations Ability to work iteratively with regular feedback cycles Proficient with Figma and/or Adobe Illustrator / InDesign Comfortable with both print production constraints (CMYK, bleeds, Pantone) and web design standards French speaker preferred, English fully accepted What we provide Detailed brief with positioning, target audience, and market context Existing logo in vector format Competitor references and design inspirations Color directions already explored Availability for regular exchanges throughout the project Deliverables Moodboard and validated creative direction Complete color palette (all color codes) Typography system (web + print) Logo in all variations (SVG, PNG, PDF) Brand graphic elements library UI style guide (digital components) Complete brand style guide (PDF + Figma / editable source files) Basic print templates (business card, letterhead, presentation cover)
Project ID: 40293301
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139 freelancers are bidding on average €133 EUR for this job

I bring a holistic approach to your project that transcends beyond executing a brief. I'm all about asking the right questions and developing strong convictions that align with your brand while remaining open to constructive feedback. What makes me particularly suited for this job is my adeptness in strategy combined with a flair for design. I can leverage my experience in working for numerous startups, SaaS, fintech, and B2B tech companies to deliver a brand universe that is unique, consistent and suits the fintech world. Proficiency in Figma + Adobe suite along with CMS web/print expertise are major plus points I bring to the table. With my multi-faceted skills rooted in web/print design and branding solutions, I assure you that the produced designs would be not just aesthetically pleasing but fully functional on both medium. I understand that effective collaboration is key to ensuring client satisfaction which is why I embrace iterative work processes and encourage regular feedback cycles. My goal throughout this partnership would be to deliver a creative yet practical visual personality congruent with MyDecisio's vision tailored to fit differing purposes such as UI components on one hand and trade shows on the other. In short, let me take this load off your mind because I've got this! Let's set up a call to further discuss how I can meet your design needs! Regards Ahmed AB
€80 EUR in 1 day
8.9
8.9

Hello! We are ready to help you with Graphic Designer needed – Brand identity & color system for a French fintech SaaS -- 2, Exactly as you want. We have complete team of top notch Graphic Designers with solid experience in Website Design, Graphic Design, Logo Design, Illustrator, Branding, UI / User Interface, Figma, B2B Marketing, Adobe XD, Web Design. Plus point is they will be only dedicatedly working on this project. Must check our profile to check amazing ratings and reviews: https://www.freelancer.com/u/komalshaikh92 I am available to chat or a call to deep dive into the project. Thankyou, Komal. Digitaurus Technologies.
€99 EUR in 4 days
8.1
8.1

Hi there, After reviewing your brief, I understand that MyDecisio is seeking a comprehensive brand universe for your French B2B SaaS platform in AI fintech a visual identity that extends far beyond the logo and conveys your positioning, values, and product personality across digital and print touchpoints. You’re looking for a creative partner capable of consulting, co-creating, and building a distinctive, cohesive, and enduring visual language. My approach will start with a deep-dive analysis of your positioning, market, competitors, and target users. I will translate this insight into moodboards and creative directions that capture the tone, values, and personality of MyDecisio before any visual production begins. From there, I will define a complete color and typography system (web + print), apply your existing logo across all variants, and craft a comprehensive graphic universe, including reusable elements, UI components, patterns, and photography/illustration guidance. PORTFOLIO: https://www.freelancer.com/u/AneesaIBA?w=f&ngsw-bypass= Could you clarify if you’d like the brand universe to lean more on a modern tech aesthetic, a trustworthy corporate tone, or a balance of both? Also, are there specific SaaS competitors whose visual identity you admire for inspiration? I’d be excited to help build a visual identity that gives MyDecisio a strong, recognizable, and strategic presence across every touchpoint. Cheers, Rabia Shaikh
€150 EUR in 1 day
8.2
8.2

! I am ready to start right now. I read your job description I will do that, I am a professional Web designer I have 8 years of experience in B2B Marketing, Adobe XD, Figma, Graphic Design, Web Design, UI / User Interface, Website Design, Logo Design, Illustrator and Branding. Check my work: https://www.freelancer.in/u/KayaCreation I will help you to get the most out of your marketing campaign! i will provide you very creative and highly professional graphics design for your business. Please message me i am ready to details discuss about your project just contact me! Thanks! Kaya
€50 EUR in 1 day
7.7
7.7

✨FINTECH SAAS BRAND IDENTITY EXPERT— STRATEGIC, MODERN & COHESIVE ✨ Hi! I’m Nupur — I specialise in building complete brand identity systems for SaaS and technology products. My approach focuses on translating product vision, market positioning, and user trust into a clear visual universe that works consistently across digital platforms and print materials. I’m 100% confident I can help shape MyDecisio’s full brand universe—from color and typography systems to UI components and brand guidelines—ensuring the brand feels credible, modern, and distinctive within the fintech and accounting software space. I’ve worked on brand identities for startups and digital platforms, focusing on cohesive visual systems that scale across SaaS interfaces, marketing materials, and investor presentations. Quick Questions: 1️⃣ Are there specific fintech competitors whose visual identity you admire? 2️⃣ Will the SaaS product UI also follow the same brand system immediately? 3️⃣ Should the style guide prioritise Figma-based components for product teams? What I Can Bring: ➡️ Strategic moodboards and creative directions before production ➡️ Primary & secondary color systems with full HEX/RGB/CMYK/Pantone codes ➡️ Web + print typography system with usage guidelines ➡️ Logo adaptations ➡️ Brand style guide with real digital and print applications ➤ Ready to collaborate as a creative partner and build a strong, lasting visual identity for MyDecisio. — Nupur
€50 EUR in 2 days
8.0
8.0

Hi I will act as your creative partner to transform MyDecisio’s existing logo into a comprehensive, high-tech visual universe that balances SaaS digital precision with professional print-ready sophistication. By blending deep strategic consulting with a cohesive Figma-based design system, I’ll ensure your brand communicates the reliability and innovation essential for a leading French fintech. Kundan
€150 EUR in 6 days
7.5
7.5

Hi, I understand that MyDecisio is undergoing a substantial rebranding to establish a strong visual personality in the fintech landscape. With over 6 years of experience in brand identity design, I specialize in building cohesive and expressive visual systems that deeply resonate with the target audience. To elevate your brand, I would begin with a thorough analysis of your positioning within the accounting SaaS market. Next, I will create a moodboard to visualize the desired aesthetics. Then, I'll define a robust color and typography system, developing applications for your existing logo and a library of reusable graphic elements that create a distinct graphical style. I will also ensure that the brand works seamlessly across digital and print platforms. Thanks, Zeeshan
€30 EUR in 1 day
7.0
7.0

⭐⭐⭐⭐⭐ Hi According to the job details that you need Graphic Designer I have some questions regarding your project details. let me know when you're available to chat so we can discuss PORTFOLIO LINK:- https://www.freelancer.com/u/suritaverma I'd be more than happy to answer any questions or discuss further project requirements if needed. Please feel free to reach out if you're interested in working together! Thanks & Regards Surita (Freelancer) P.S. - If you'd like me to send over some of my work please don't hesitate to let me know!
€50 EUR in 1 day
7.1
7.1

Hi There , Good morning! Most design projects fail because they don’t align with the client’s goals. With Graphic Designer needed – Brand identity & color system for a French fintech SaaS -- 2, my approach is simple: listen → design → refine. Using my skills in Illustrator, Branding, Web Design, Figma, UI / User Interface, Adobe XD, Graphic Design, B2B Marketing, Website Design and Logo Design, I’ll make sure the end result looks professional and serves its purpose. With over 8 years of experience in Graphic Design and Digital Media, I am confident in my ability to deliver creative, high-quality results for your project. Here’s my portfolio: https://www.freelancer.com/u/digidzn Shall I share a few design concepts before we finalize the direction? Your Sincerely.
€100 EUR in 2 days
6.5
6.5

Hi there, Do you need to create a strong visual identity for MyDecisio, AI fintech platform? I will design moodboards, UI components, and complete brand elements with Figma and Adobe tools. I can make the brand look coherent and professional. I have strong skills in Adobe Photoshop, Adobe Illustrator, and other design tools, And the best part is that I keep working until my clients are fully happy with the results. You can view a similar project in my portfolio here: https://www.freelancer.com/u/humartist101 Thanks & Regards, Humayo.
€100 EUR in 1 day
6.7
6.7

Hey, I can partner with MyDecisio to build a complete, coherent B2B SaaS brand universe that goes beyond logo design to define its full visual personality. I will start with creative consulting and brand strategy, analyzing your market, positioning, and user needs to inform moodboards, color palettes, and typography systems suitable for both digital and print environments. The project will include a comprehensive graphic universe with reusable UI components, icons, patterns, and photography or illustration guidance. Deliverables will be a full brand style guide (PDF + Figma), logo variations, templates for print, and clear rules for consistent application across SaaS interfaces, website, social media, and marketing materials, ensuring MyDecisio stands out as a trusted, modern fintech brand. Thanks,
€140 EUR in 7 days
6.4
6.4

Hi, I can turn your reference images and notes into clean, presentation-ready fashion sketches with front and back views for each garment. All details—lace, fabric, and silhouette—will be clearly labelled, with polished vector or high-resolution PDF/PNG files, plus editable sources for future tweaks. Please have a look at my previous work: https://www.freelancer.com/u/abduldesigner322 Let's open a chat to discuss the project timeline and cost. Best regards, Zenre Designs G
€140 EUR in 2 days
6.2
6.2

Hello I'm afshan, a Brand Identity specialist with over a decade of experience. After reviewing your project and its description regarding Graphic Designer needed – Brand identity & color system for a French fintech SaaS -- 2, I'm keen to take on this project. My Portfolio: https://www.freelancer.com/u/afshan2176 My process involves: Presenting multiple drafts (3-4) in the initial round. Incorporating feedback and iterating through subsequent rounds until we reach the final product. I'm open to unlimited revisions to ensure the end result meets your expectations. You can view my relevant work on this link: freelancer.com/u/arnicamaredia97 Let's discuss this further in the chatbox. Best regards, Afshan
€30 EUR in 1 day
6.2
6.2

Hello! Good evening My name is IQRA, I am a professional logo designer with over 7 years of experience in the freelance market. I have read your project description regarding Graphic Designer needed – Brand identity & color system for a French fintech SaaS -- 2. I specialize in creating unique, eye-catching logos that reflect the brand identity and values of my clients. Whether you're a startup looking for your first logo or an established business in need of a refresh, I have the expertise to deliver a design that stands out. What I offer: 1. Custom logo designs tailored to your brand 2. Multiple design concepts and revisions 3. High-quality vector files for all platforms (web, print, etc.) 4. Quick turnaround and dedicated communication Please feel free to share your ideas, and let’s collaborate to bring your vision to life. I look forward to the opportunity to work together! Best regards, IQRA
€30 EUR in 1 day
6.3
6.3

Hello! I’d love to collaborate with MyDecisio to craft a cohesive, expressive brand universe that goes far beyond a logo. I understand the need for a visual identity that resonates with fintech and SaaS audiences while remaining flexible across digital and print applications. I can deliver a complete package—moodboards, color and typography systems, logo adaptations, UI components, reusable graphic elements, and a comprehensive style guide—while providing creative consulting throughout to ensure every decision aligns with your positioning and values. My process is iterative, collaborative, and rooted in strategic thinking to make MyDecisio instantly recognizable and memorable. Looking forward for your positive response in the chatbox. Best Regards, Arbaz M
€140 EUR in 3 days
6.1
6.1

Hi MyDecisio Team, Your project to craft a cohesive and compelling brand universe for your AI-driven fintech SaaS platform truly resonates with me. With extensive experience in brand identity and art direction specifically for B2B tech startups, including SaaS and fintech, I am confident in my ability to co-create a unique visual language that perfectly mirrors MyDecisio’s innovative spirit and strategic vision. I specialize in building comprehensive brand ecosystems, from strategic moodboards and color systems to detailed UI components and print-ready assets, all while ensuring seamless integration across digital and physical touchpoints. My collaborative approach ensures I not only deliver designs but also deeply understand your market and user needs to articulate a brand identity that stands out and endures. Please check out my portfolio: https://www.freelancer.ca/u/ZeeCreatives Looking forward to discussing how we can start this creative journey together.
€125 EUR in 3 days
5.7
5.7

Hello, We saw that you need a full B2B SaaS brand universe for MyDecisio, going far beyond logo design. We will work as your creative partner to define color, typography, graphic style, UI components, and a comprehensive brand style guide for both digital and print. Deliverables will include moodboards, logo variants, a library of brand elements, and editable PDF/Figma source files. With over 5 years of professional experience, We create high-quality, modern designs using Adobe Photoshop and Adobe Illustrator. We focus on clear communication and clean results, and We offer unlimited revisions to ensure the final design meets your expectations. Please visit our profile for portfolio; https://www.freelancer.com/u/Internative123/graphics Best regards, Internative Labs.
€40 EUR in 1 day
5.6
5.6

Hello there, I'm excited about the opportunity to work with MyDecisio on developing a comprehensive brand identity that reflects your innovative approach in the fintech space. It sounds like you're looking for a creative partner to go beyond just designing visuals; you want someone who can truly understand your brand's essence and translate that into a cohesive visual language. With 5+ years of experience in brand identity and art direction, particularly for B2B SaaS products, I can help create a strong visual personality for MyDecisio. I believe in a collaborative process, where we can dive deep into your market positioning and user needs, ensuring that every design decision resonates with your target audience. Together, we can craft a vibrant brand universe that works seamlessly across both digital and print mediums. Best regards, shyimaa
€140 EUR in 3 days
6.2
6.2

Hello! Being a seasoned graphic artist, I grasp the significance of translating ideas into visually striking designs that leave an everlasting impression on target audiences. I believe in going beyond mere execution – I'm committed to fo my work encompassing much more than that. Besides my skill set which perfectly aligns with your project- Branding, Graphic Design, Illustrator, Logo Design, UI, and Web Design -- my years of experience with complete brand universe projects like what you are looking for have equipped me with the essential know-how to create a solid and cohesive brand identity. Your project demands a thorough understanding of your Fintech SaaS platform's core values, its users, competition, and the market. I fully comprehend this requirement and am always willing to place myself in the shoes of the business's consumers. This disposition greatly enhances my ability to tailor visuals that are not only aesthetically pleasing but also resonate deeply with the target audience. I invite you to see my portfolio here, where you can view similar projects and examples of my work. https://www.freelancer.com/u/rafinadesigns Unlimited Revisions Fast turnaround 100% satisfaction Let's hope for a chat to discuss project deadlines, budgets, and more details. Best Regards Rafina G
€100 EUR in 2 days
5.3
5.3

With a comprehensive skill set in brand identity, strong experience in SaaS and B2B tech products, and fluency in Figma and Adobe Illustrator / InDesign, I am the perfect fit to help you redefine MyDecisio's brand universe. Going beyond the usual graphic design responsibilities, I am adept at strategic creative consulting. My approach involves a deep reflection on understanding your market, user base, and company values to translate them into visuals that truly resonate with the target audience. I assure you, partnering with me is more than simply executing tasks but rather co-constructing a unique brand persona. Not only can I deliver colour palettes and typography systems that perfectly represent your sophisticated fintech product across web and print platforms but also ensure they align with not just aesthetic requirements, but communicate effectively as well. My diverse portfolio boasting complete brand universes demonstrates my ability to create an identity that transcends mere graphics. Additionally, being well-versed in print production constraints (CMYK, bleeds, Pantone) as well as web design standards sets me apart from other candidates.
€30 EUR in 1 day
5.2
5.2

SERPAIZE, France
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