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Our industry, the Promotional Product industry, is made of two major players, the Distributor(Person who takes order from end user) and the Suppliers(Person/Company that supplies and prints the product selected.)
ASA offers the following benefits:
1. Simplify Distributors lives by affording them the opportunity to Post their Job on ASA and have the Suppliers bid on it. At the end of the predetermined time set, the Distributor has the power to choose which Supplier they'd like to give the business to. So Bottom Line Distributors Save time and money by using ASA. Imagine a reverse eBay where people bid down the price for your work as opposed to bid up the price for your item.
2. Offer Suppliers the ability to actively seek out business; rather than sitting and waiting for the phone to ring. They also have the opportunity to post there Specials for Distributors to check out. Bottom line Suppliers increase sales and business opportunities by using ASA.
Goal for the Videos. We can discuss this further, really looking for animated fun shorts, if you have any thoughts and recommendations I look forward to it.
Video 1. Introduce ASA to Distributors. Talk up the benefits, save time, etc.
V2. Introduce ASA to Suppliers.
V3. Show the bidding process from Distributors perspective. Show the process of posting, then selecting a Winner
V4. Show bidding from Suppliers perspective, finding a job to bid on and being chosen at the end
Please let me know if you have any questions or comments. I would like to get from you your vision of these videos and an a la carte pricing for all 4 as we haven't decided if we are doing all or some at this juncture.