This project covers the creation of graphical mock ups for a new betting site competitor (Google this if you do not know what I mean).
The site needs to be be/have
* cognitively logical
* sound from a usability perspective
* perhaps a new and good way of presenting odds, bets, etc.
* promote fast pay / micro payments (SMS, PayPal, etc)
* your ideas...
Several sites I visit have "a wall", i.e. quite a big threashold for the user to overcome before betting. A betting site should be just as easy, not to say easier, than buying ticket at the lottery. Lengthy registration processes and transfers of funds scares many potential customers off to more traditional methods of betting. We need to overcome this. In addition no one wants money tied to a specific account.
Work with the sites ability to catch and trap a random visitor by presenting offers that he/she just can not pass. This catchy info need to be seen directly, within the first seconds of visiting the betting site site. No "mental walls" - I want to trap the visitor before she even knows what struck her.
Please promote fast betting via mobile and other smart ways.
Please think out of the box. This is the first mock up. If I choose you and move on, we will cooperate for the whole project.
I am looking for artists with ideas about usability AND design. No amateurs please.