We are in the process of putting up a new website. We are in a service industry - we sell employee benefit insurance products for example health insurance through brokers and agents for their business clients. We also sell it directly to business' for their employees.
We have the copy written and the website is formatted. It needs to be punched up with graphics. Right now it has a template so that each page looks the same except for the copy. We don't have much of a logo so that could be changed. Our company name is a person's name starting with the letters P & W with Agency,Inc. following it. and at the moment are using blue and gray. We want something with some pop that is not boring but is true to the industry we are in. Our parent company has a separate website and that company uses red/black for its logo. We do not object to color but read that blue is a confidence color.