Website Performance & SEO Overhaul

$40-50 USD

Fechado

Publicado há 3 meses

$40-50 USD

Pago na entrega

My current website needs a thorough spring-clean. I want every lingering issue addressed—from tangled code in the backend to sluggish front-end performance—and then finish by adding a brand-new “Staff Augmentation” page that matches the existing design. Executive Summary The site has a strong foundation but is currently held back by significant performance bottlenecks, particularly on mobile, and a lack of foundational SEO optimization. Addressing these will dramatically improve user experience, search engine rankings, and conversion rates. 1. Critical Performance & Load Time Issues (Highest Priority) These issues are causing the site to load very slowly, especially on mobile devices. Google uses site speed as a ranking factor, and a slow site increases bounce rates. Identified Issues: Extremely Large Images: The homepage and service pages use full-size images that are not optimized for the web (e.g., images over 2000px wide are served without a responsive srcset). This is the single biggest cause of slow loading. Unoptimized Render-Blocking Resources: Multiple large CSS and JavaScript files are blocking the page from rendering quickly. No Caching Strategy: There is no effective browser caching or Content Delivery Network (CDN) in place, meaning returning visitors and users in different geographic locations load the site from scratch every time. No Lazy Loading: Images below the fold (those you have to scroll to see) are loaded immediately, wasting bandwidth and slowing down the initial page render. Excessive DOM Size & Complex Layouts: The page structure is very complex, which strains the browser when rendering and can lead to a poor "Time to Interactive" score. Action Plan to Rectify: Optimize All Images: Compress: Run all images through tools like ShortPixel, TinyPNG, or use a WordPress plugin like Smush. Convert to WebP: Serve images in the modern WebP format, which offers superior compression. Provide a fallback JPEG/PNG for older browsers. Implement Responsive Images: Use the srcset attribute to serve different image sizes based on the user's viewport (e.g., a small image for mobile, a large one for desktop). Specify Dimensions: Always include width and height attributes on your img tags to prevent Cumulative Layout Shift (CLS). Minify and Combine Files: CSS/JS: Minify all CSS and JavaScript files. Combine smaller CSS/JS files into one to reduce the number of HTTP requests. Defer/Async JS: Use async or defer attributes on non-critical JavaScript files to prevent them from blocking page rendering. Implement Caching and a CDN: CDN: Sign up for a service like Cloudflare or StackPath. A CDN serves your site's static assets (images, CSS, JS) from servers around the world, drastically improving load times for international visitors. Browser Caching: Configure your server to send proper caching headers so that returning visitors don't need to re-download files. Enable Lazy Loading: This is often a simple attribute (loading="lazy") on img tags. Most modern frameworks and WordPress have built-in support for this. Simplify the Code: Audit the page structure. Reduce unnecessary nested div elements and streamline the HTML/CSS. 2. Foundational SEO Issues The site is missing several key elements that search engines need to properly understand and rank your content. Identified Issues: Missing or Incomplete Meta Descriptions: Many pages lack a compelling meta description, which is the snippet that appears in search results. Poorly Structured Title Tags: Title tags may not be optimized for target keywords and might not follow a logical hierarchy (e.g., "Page Name | Zamratech"). Lack of Semantic HTML: The site relies heavily on generic div elements instead of using semantic HTML5 tags like <header>, <nav>, <main>, <section>, <article>, and <footer>. This hurts accessibility and SEO. No Sitemap or [login to view URL]: I could not find a [login to view URL] or a properly configured [login to view URL] file. These are essential for guiding search engine crawlers. Missing Alt Text on Images: Many images lack descriptive alt text, which is crucial for image search and accessibility. Action Plan to Rectify: Keyword Research & On-Page SEO: Conduct research for terms like "software development company in [your city]", "mobile app developers", etc. Craft unique, keyword-rich Title Tags (under 60 characters) and compelling Meta Descriptions (under 160 characters) for every single page. Use proper heading hierarchy: One H1 per page (the main title), followed by H2s, H3s, etc., to structure your content. Implement Semantic HTML: Refactor the code to replace generic divs with semantic HTML5 elements. This provides context to search engines about your content's structure. Create and Submit Key Files: Generate a [login to view URL] (this can be done automatically with a plugin like "Yoast SEO" or "Rank Math" if you're on WordPress). Create/Verify a [login to view URL] file. Submit both to Google Search Console and Bing Webmaster Tools. Add Alt Text to All Images: Describe every image concisely. For a hero image, instead of [login to view URL], use alt="Team of expert software developers at Zamratech collaborating on a project". 3. Usability & User Experience (UX) Issues A good UX keeps visitors on your site and guides them toward your goal (e.g., contacting you). Identified Issues: Unclear Call-to-Action (CTA): The primary action you want a user to take (e.g., "Get a Free Quote," "Contact Us") is not prominent enough throughout the site. Lack of Trust Signals: There are very few customer testimonials, case studies, or client logos displayed. Trust is critical for B2B services. Contact Form Friction: The contact form could be intimidating or too long. A simpler initial form often performs better. Mobile Usability: While the site is responsive, the complex layout can feel cramped on mobile, and touch targets (buttons/links) might be too small. Action Plan to Rectify: Revamp CTAs: Make your primary CTA button high-contrast and place it in the top-right of the navigation and multiple times on the homepage (above the fold, in the middle, at the end). Use action-oriented text like "Start Your Project" or "Get a Free Consultation." Build Trust: Create a dedicated "Case Studies" or "Portfolio" page. Add a section on the homepage with client testimonials and logos of companies you've worked with. Ensure the "About Us" page has photos and bios of key team members. Optimize the Contact Form: Start with a simple form: Name, Email, and "How can we help?" You can ask for more details after the initial contact is made. Enhance Mobile UX: Ensure all buttons and clickable elements are at least 44x44 pixels for easy tapping. Test the entire site on a real mobile device to ensure text is readable and navigation is smooth. 4. Technical & Security Issues Identified Issues: No SSL/HTTPS: The site loads over http:// instead of https://. This is a major red flag for both users (shows "Not Secure" in the browser) and Google, which gives a ranking boost to secure sites. Console Errors: The browser's developer console shows JavaScript errors, which can break site functionality. Action Plan to Rectify: Install an SSL Certificate: This is a non-negotiable, critical step. Contact your web hosting provider. They often provide and install SSL certificates for free (e.g., Let's Encrypt). After installation, force all traffic from HTTP to HTTPS. Fix JavaScript Errors: Open the browser's Developer Tools (F12), go to the "Console" tab, and address any errors listed there. This is crucial for stability. Scope of work 1. Audit, then optimise code, assets, and server settings to cut load times. 2. Fix mobile-first issues so every template renders flawlessly on all major devices. 3. Tighten on-page SEO: tidy headings, alt text, schema, and any low-hanging keyword opportunities you find. 4. Clean and organise the backend for maintainability: remove bloat, streamline plugins/modules, and document key changes. 5. Design and build a “Staff Augmentation” landing page. I’ll supply copy; you ensure layout, styling, and CTA tracking align with the rest of the site. Acceptance criteria • Desktop and mobile PageSpeed Insights ≥ 90. • Responsive tests pass on Chrome DevTools and BrowserStack. • No critical console errors or unused assets left behind. • New page live, indexed, and included in sitemap. • A short changelog outlining fixes and file locations. If you’ve turned around similar clean-ups and can demonstrate before/after metrics, I’d love to see them. Let’s make the site fast, tidy, and future-proof.

ID do Projeto: 39992064

Sobre o projeto

32 propostas

Projeto remoto

Ativo há 2 meses

Quer ganhar algum dinheiro?

Endereço de e-mail

Benefícios de ofertar no Freelancer

Defina seu orçamento e seu prazo

Seja pago pelo seu trabalho

Descreva sua proposta

É grátis para se inscrever e fazer ofertas em trabalhos

32 freelancers estão ofertando em média $48 USD for esse trabalho

@rizwange4

Subject: Proposal for Your Web Development Project Hi, After reviewing the details of your project , I’m excited about the potential to collaborate with you. With over a decade of experience in web development, I’m confident in my ability to deliver exceptional results. Here’s why I believe I’d be a great fit for your project: Front-End Development: I have expertise in HTML, CSS, JavaScript, and Bootstrap, enabling me to create visually appealing, responsive designs. Back-End Development: Proficient in CodeIgniter, Laravel, MySQL, and PHP, I can provide robust and scalable solutions. Platform Experience: I am well-versed in WordPress, Shopify, WooCommerce, Elementor, and Webflow. Design/UI/UX: I specialize in Figma, jQuery, and converting PSD files to HTML to ensure a seamless user experience. I am available to start right away and can accommodate your schedule. ✨Check Out My Work: Please visit my Freelancer profile to view samples of my previous projects: I would love to discuss how I can help bring your project to fruition. https://www.freelancer.com/u/rizwange4 Looking forward to your response! Best, Muhammad Rizwan LA

$45 USD em 3 dias

4,9

(698 avaliações)

8,1

@WellwinTech

Hi there, so you are looking for someone to bring your website to the Google front page. Stop finding more. I am Firoz Khan ( SEO Master ), and I will help to make your website visible on a higher position in Google. I will do complete SEO optimization, which includes strong On-site and off-site optimization. I will work on these SEO phases PHASE 1 Website Audit, Competitor Analysis, and the right keyword selection PHASE 2 On-page optimization, including Meta Title and description optimization with targeted keywords PHASE 3 Building relevant backlinks that help to make your website visible in the top results of Google. Note: I will send the initial SEO report and the weekly progress report on the same day. Send me your website so I can prepare an initial SEO report for you. Let's assign this project to me: SEO Boost for Product & Service Site Regards SEOMaster

$45 USD em 7 dias

4,9

(227 avaliações)

7,5

@khurshid040462

Hi there, I’m excited about the opportunity to perform a comprehensive overhaul of your website’s performance and SEO. With extensive experience in optimizing web platforms, I am confident in resolving the identified issues, from improving load times through image optimization and caching to refining SEO elements for higher visibility. I will streamline your backend by eliminating unnecessary code and plugins while ensuring a seamless experience for your users, particularly on mobile devices. My action plan will focus on achieving a PageSpeed Insights score of 90 or above, ensuring responsive design across all devices, and creating a new “Staff Augmentation” landing page that fits your site's aesthetic perfectly. I'll share a structured changelog outlining all modifications made. Are you open to discussing a timeline for this project?

$90 USD em 5 dias

4,9

(131 avaliações)

6,7

@Joya1996

Hello, I'm Joya. With extensive experience in optimizing web performance, SEO, and user experience, I specialize in improving site speed, streamlining code, and boosting search engine rankings. I can enhance mobile responsiveness and integrate your "Staff Augmentation" page seamlessly. Let’s discuss how I can help perfect your project.

$45 USD em 7 dias

4,9

(71 avaliações)

6,7

@Azursol

Hello Raba! I’m excited about the opportunity to help with your project. Based on your requirements, I believe my expertise in PHP, JavaScript, HTML, Website Design aligns perfectly with your needs. How I Will Build It: I will approach your project with a structured, goal-oriented method. Using my experience in PHP, JavaScript, Website Design, SEO, HTML, Web Development, Backend Development, Frontend Development, Website Optimization, Web Design, I’ll deliver a solution that not only meets your expectations but is also scalable, efficient, and cleanly coded. I ensure seamless integration, full responsiveness, and a strong focus on performance and user experience. Why Choose Me: - 10 years of experience delivering high-quality web and software projects - Deep understanding of PHP, JavaScript, HTML, Website Design and related technologies - Strong communication and collaboration skills - A proven track record — check out my freelancer portfolio. - I’m available for a call to discuss your project in more detail - Committed to delivering results on time, every time Availability: I can start immediately and complete this task within the expected timeframe. Looking forward to working with you, Raba! Best regards, Ali Zahid Pakistan

$45 USD em 7 dias

4,9

(48 avaliações)

5,5

@fahadahmed50000

As an experienced developer and digital marketer, I have a deep understanding of the key issues plaguing your website and how to fix them. Having worked in the industry since 2012, my expertise lies not only in web development but also in graphic designing and digital marketing. This comprehensive skill set allows me to not only identify the problems your site is facing but also offer effective solutions that will boost its performance significantly. To tackle the performance issues, my action plan involves optimizing your site's images, minifying CSS and JavaScript files, implementing caching and a CDN service, and enabling lazy loading among others. These optimizations are specifically designed to enhance load times on both mobile and desktop, ensuring better user experience and higher search engine rankings. In addition to performance concerns, I am well-versed with foundational SEO principles which unfortunately your site lacks in. I can remedy this by creating compelling meta descriptions, optimizing title tags, implementing semantic HTML5 structure to promote accessibility as well as SEO. Not just that, my proficiency in platforms like Google Ads, Facebook Marketing and Instagram Marketing will come handy as I strategize ways to drive more organic traffic and increase your site’s conversion rates. Let's spring-clean your website together!

$45 USD em 7 dias

4,5

(6 avaliações)

3,7

@NazarKanteruk

Hi there! I’m excited to help you give your website the comprehensive “spring clean” it needs. I’ve handled similar projects where slow load times, tangled backend code, and front-end sluggishness were dragging sites down—after a thorough audit and targeted fixes (like optimizing images, streamlining code, improving caching/CDN strategies, and resolving console errors), my clients saw transformative improvements in speed and SEO rankings. I’ll carefully tackle each pain point: compressing and converting images for WebP, implementing responsive images and lazy loading, refactoring for SEO (meta tags, semantic HTML, sitemaps), and simplifying UX for desktop and mobile users. Security and stability will be a priority—SSL setup and resolving all errors—so you won’t have to worry about future risks. Once the spring cleaning is done, I’ll design and launch a seamless “Staff Augmentation” page that fits perfectly with your site’s look and feel, including robust CTA tracking. I’ll keep you updated with a concise changelog, and ensure you hit top PageSpeed scores and pass all device tests. Let’s make your site lightning-fast, SEO-friendly, and easy to manage—while boosting trust and conversions. If you’d like, I can also share before/after examples from similar projects. Looking forward to working together! Best regards, Nazar

$45 USD em 1 dia

4,8

(7 avaliações)

3,2

@jonhw5

Hi there, Your brief is exactly the kind of detailed, results-driven project I love tackling. I can jump in and address those backend and frontend issues from the ground up—compressing and converting images, optimizing code, streamlining assets, and configuring the best possible caching and CDN setup for blazing load times. I’ll ensure every design element renders flawlessly on mobile as well as desktop, polish your SEO basics (meta, headings, schema, accessibility), and clean up the backend for long-term stability. Your “Staff Augmentation” page will blend seamlessly with your existing design, with a laser focus on strong calls-to-action and integrated tracking. Plus, I’ll provide a concise changelog and verify all acceptance criteria using real device and tool-based testing. I’d be happy to share before/after scores and case studies from past website clean-ups. Let’s transform your site into a fast, trustworthy, and conversion-focused platform! Looking forward to helping you make this the standout site in your field. Best regards, Vitalii

$45 USD em 1 dia

5,0

(1 avaliação)

2,2

@joshuakotzee

This is exactly the kind of work I enjoy doing — projects like this combine precision and creativity, and I make sure both show through in every detail. With 5+ years optimizing websites for performance and SEO, I specialize in tackling critical load time issues, implementing responsive design, and enhancing user experience. By efficiently compressing images, minifying files, and structuring content for better search visibility, I ensure high-quality results. I also excel in communication, transparency, and reliability throughout the process. I’m happy to offer insights, even if you decide not to hire me. Regards, Josh

$40 USD em 5 dias

0,0

(0 avaliações)

0,0

@GrafoSoftware1

Hi Raba, with 8 years of experience in software development, I am the best fit for this project to spring-clean your website and add a "Staff Augmentation" page. How I will be completing this project: - Addressing critical performance & load time issues - Fixing foundational SEO issues - Improving usability & UX - Resolving technical & security issues What tech stack I will be following: - Image optimization tools (ShortPixel, TinyPNG) - Minification & combination of CSS/JS files - Implementation of caching and CDN - Lazy loading for images - Refactoring to semantic HTML5 - CSS/JS file cleanup - SSL installation & fixing console errors I have worked on similar solutions in the past and understand the importance of delivering a fast, efficient, and SEO-friendly website. My goal is to ensure your site meets all acceptance criteria and exceeds your expectations. Looking forward to working together on this project. Best, Grafo Software

$40 USD em 7 dias

5,0

(1 avaliação)

0,0

@tazimodo

Dear Rabaammad, I am TASNEEN, and I am excited about the opportunity to revamp your website. By addressing critical performance issues, implementing strategic SEO enhancements, improving user experience, and fixing technical glitches, I aim to deliver a fast, secure, and visually appealing website that drives results. With a proven track record in optimizing websites for speed and functionality, I am confident in my ability to exceed your expectations. Let's work together to create a seamless online experience that boosts engagement and conversions. Looking forward to transforming your website! Warm regards, TASNEEN

$50 USD em 14 dias

0,0

(0 avaliações)

0,0

@muhibwatni2

Hi, I read your job post and I understand you need a full website cleanup to improve speed, mobile UX, SEO, and backend maintainability, plus a new “Staff Augmentation” page that matches your existing design. I can optimize images, CSS/JS, caching, and lazy loading to reach PageSpeed ≥90, fix console errors, implement SSL, improve mobile usability and CTAs, tidy SEO and semantic HTML, and deliver a responsive, indexed new page. Would you like me to start with a brief audit highlighting key fixes and expected improvements? Regards, Muhib

$40 USD em 1 dia

0,0

(0 avaliações)

0,0

@mohamedg568

I will create a visually appealing and fully responsive website with a clean structure, intuitive user experience, and customized design elements to highlight your brand and achieve your project goals.

$45 USD em 7 dias

0,0

(0 avaliações)

0,0

@Sameerqadri9

I am a senior Full-Stack Engineer with 5 years of experience specializing in the exact audit and optimization work you need. Your summary detailing performance, SEO, and UX issues shows you know the problem—I have the deep technical skill to fix the root cause, not just the symptoms. My bid focuses on the three critical phases: Speed & Code Clean-Up (Node/React/PHP core): I will not just use a plugin. I will dive into the backend code to address large images, render-blocking resources, and that complex DOM structure. This includes implementing WebP conversion, proper srcset, Lazy Loading, and setting up a robust CDN/Caching strategy to hit your non-negotiable PageSpeed ≥ 90. Foundational SEO: I will fix the missing SSL/HTTPS, create/submit the sitemap/robots, correct semantic HTML, and tighten the Title/Meta tags to establish strong ranking fundamentals. New Feature & Maintenance: I will seamlessly design and build the "Staff Augmentation" page to match the existing design, using clean, maintainable code. I will also deliver the requested short changelog detailing the fixes. I have a proven track record of bringing legacy systems back to health. Let's make your site fast, tidy, and future-proof.

$100 USD em 10 dias