I am a physician based in India. I need an ecommerce site developed through which I plan to sell pharmasurgical products. I am not aware which platform I should go for. A couple of freelancers have suggested "Magento" but I am looking at developing something from scratch from the ground up. I am comfortable with any CMS also like wordpress/magento.
I don't need something too complex. There should be a proper payment gateway system. The design should be unique with easy UI. You also need to give me a demo/tutorial on how to handle backend. If that is something that your company can manage on an ongoing basis, we can sign NDA's and Service Level Agreements and move ahead.