develop/design new website with Magento

The goal of this project is to design a new website to launch our retail business, which is selling children's products online only, like children's clothing, toys and furniture. Our target group is women in Canada and USA, with middle to high income, with middle to high education, who care for high quality, durable goods and who love beautiful, timeless but practical products for children. When customers buy one of our products they buy a product/gift that lasts in memory. The products are often handmade and more exclusive then what you see mass produced in big store chains like 'Toys 'r us'. They are durable and they are worth keeping for siblings. They are nice gifts for baby showers. They have a nostalgic feeling but with a modern twist. The website should have a boutique kind of feeling, though shopping online. It almost feels personal because it touches the nostalgic memory of the buyer's childhood. The products are more exclusive and hard to find in an average shop. They are bought in a fresh, orderly website with only a couple of hundred of products (not thousands) that will be renewed and updated regularly. • Timeline for project: website operational January 2011, development and design ready end of December 2010. • We host on a Linux/Directadmin server with PHP5. It should be fully compatible with Magento and we are able to give you control panel and FTP access. • Specific programming or database requirements: PHP + MySQL • No Flash animation or other multimedia on the website for now. • customers login to shop and customer account, but not mandatory • Featured products or best sellers: when customers click on a product (ex. style suggestion). • Ability to offer coupons or discounts • Ability to subscribe/sign-up for a newsletter, coupons/discounts • Customers should have the ability to send a product page to a friend , also social bookmarking and review products • No message boards, blogs, galleries, content management systems. • Pictures of products need an option to magnify • Popup possibility for size chart (preferably Ajax) • Merchant gate Paypal • SEO friendly URL’s • The logo design is made