An overall website redesign with a professional look and improved functionality.
As an example but not limited too is the product detail page an improved layout, item listing page, top nav, footer and home page.
First phase is to discuss, assess and get a proposal of what is recommended along with design concepts in areas of improvement.
After agreement on proposal and an estimate time frame we move ahead to implementation.
As implementation is in progress things might be discussed and agreed to change from original plan within reason.