OccasionsXpress is a site that is a place for people to find out what to do for that time of year. E.g. When it is fathers day and people so not know what to do for it they can find out where is a good placwe to take their father, presents to buy him, food and places to eat, tiop wine to drink, etc (including many occasions such as mothers day, xmas, b-days easter etc)
A members login area where they can create a profile upload a pic and use the sites interactive calender. A blog arera would be good so that they can post what they did for an occasion so people can view them.
Affiliate marketing is how i would initially plan to make money so adsence would be great.