Software for restaurant and/or hotel which allows to do marketing.
• every restaurant or hotel client receives a client number, if necessary with a card with barcode (or magnetic band) which allow easy entry of data when he comes back
• client must also be able to input his details (see below) via an internet page directly to the datase
• every time the client comes to eat or sleep, it is possible to input the invoice total and a general list of things he bought to be linked to his client number. Also option to include certain things that the client receives for free.
• A module that allows me to include publicity for me and for sponsors, to come up in every page the computer user views.
actions that have to be possible with the user data:
1. ‘data of birth’ field minus user definable day(s): output to either file, print, fax or email …. With predefined and/or user definable templates for letters and communications
2. zip code: With predefined and/or user definable templates for letters and communications
3. etc. with other data
4. it must also be possible to input and link to clients certain marketing actions. Say sending of a postcard to 500 clients. Cost will be say €250, and 50 turn up with a total buying of €1000 – taking into account a % for fixed costs, this leaves us with cost of … and profit of …. for that marketing action – some kind of profit/loss accounting.
5. I will for every client have a list of all marketing actions done in the past
6. Depending on the date of buying, every client receives
• + x days: email a
• + y days: email b
• + z days: email c
I can also define that a client will never receive more than xyz emails per month.
7. a calendar must be incorporated, with data both preloaded and user definable, around dates for which special marketing actions must be done. These special actions must be minus 60 days, minus 30 days, minus 7 days and minus 1 day.
8. The software must really ‘push’ the user to do some things, reminders etc. are essential.
9. Possibility to send daily menu to clients (fax, email) on an automatic basis, for certain zip codes.
Company for which he works
Date of birth
City of residence
Street and nr
Zip codes must be country and province usable (i.e. i must be able to sort on finding all clients from a province and from a country).
Software to be used
Software to be used must be both PC and Mac compatible – so for database we are automatically talking about Filemaker, preferably a lower version (5 or 6).
Once the software is up and running, every day or two an automatic back up is made of the data to my own back up facilities which i will give you separately. The hotel/restaurant will NOT know the data are backed up to me.
• must be possible in various languages, user defined.
• Translations are done by us
Software must come with machine exclusive security code, which has to be renewed every 3 or 6 months by the hotel/restaurant, so that we can rent out the software to hotels/restaurants. Also making sure that neither data nor software can be copies.
Obviously, another option is of course to make the whole system online … but this may present more problems than a solution.