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PROJECT BRIEF — PRIMITIVA (RAW PET FOOD E-COMMERCE) Project Overview Primitiva is a premium raw pet food brand based in Brazil, focused on biologically appropriate diets for dogs. The brand positioning is ancestral, functional, and non-anthropomorphic. We have already developed multiple standalone pages in HTML (custom layouts, including a diet calculator interface), but they are currently: * Visually inconsistent * Not integrated into a unified website * Not connected to backend systems (e-commerce, ERP, payments) The objective is to transform these isolated assets into a fully functional, cohesive, high-performance WooCommerce website. ⸻ SCOPE OF WORK 1. Front-End Consolidation & Design System * Take existing HTML pages and integrate them into WordPress * Create a consistent visual system aligned with Primitiva branding: * Typography * Spacing * Color system * UI components * Improve overall UX/UI (current layout is not at desired quality level) * Ensure responsive design (mobile-first priority) ⸻ 2. WordPress + WooCommerce Setup * Configure a clean WordPress environment * Implement WooCommerce with: * Product catalog (raw meals, supplements, treats, ingredients) * Variable products and bundles * Subscription logic (preferred but optional depending on feasibility) * Optimize for performance and scalability ⸻ 3. Custom Pages & Functionalities Integrate and/or rebuild the following key pages: * Raw Diet Calculator (currently HTML) * Must become interactive and functional inside WordPress * Should allow users to build a diet structure (BARF / PMR / custom) * Future-ready for dynamic pricing or cart integration * “Butcher Shop” (ingredient builder) * Users select individual components (meat, organs, bones, etc.) * Should connect to WooCommerce cart * Onboarding / “Start Here” Flow * Questionnaire to personalize feeding plan * Store user/pet data (if possible within WordPress user profiles) ⸻ 4. Systems Integration The website must be fully connected to: * ERP: Tiny (Olist/Tiny ERP) * Sync products, inventory, and orders * Payment Gateway: Asaas * Configure checkout and payment flow * Shipping Logic * Location-based rules: * Frozen products: São Paulo only * Supplements: nationwide * Delivery scheduling logic (if feasible) ⸻ 5. E-commerce Optimization * Cart and checkout optimization (clarity, speed, conversion-focused) * Upsell logic (e.g., boosters, add-ons) * Clear shipping rules messaging * First-order incentives and bundles ⸻ 6. Content Integration * Add images, videos, and visual assets across pages * Maintain strong visual storytelling aligned with brand identity * Avoid generic “pet brand” aesthetics ⸻ 7. Performance & Technical Requirements * Fast load times (Core Web Vitals awareness) * SEO-friendly structure * Clean code (avoid bloated builders when possible) * Security best practices ⸻ DELIVERABLES * Fully functional WordPress + WooCommerce website * All pages integrated and visually consistent * Working calculator and product builder * ERP + payment integration operational * Mobile-optimized experience * Documentation (basic handover instructions) ⸻ IDEAL CANDIDATE * Strong experience with: * WordPress (custom development preferred over heavy page builders) * WooCommerce (advanced setups) * API integrations (ERP, payments) * Front-end refinement (UI/UX sensitivity) * Bonus: * Experience with subscription models * Experience with configurators/calculators * Understanding of performance optimization ⸻ IMPORTANT NOTES * This is not a simple theme customization project * We already have partial front-end assets (HTML), but they require refinement and integration * Attention to detail and design quality is critical * We are building a long-term scalable platform, not a quick MVP
Project ID: 40420441
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236 freelancers are bidding on average $474 USD for this job

Hi, I specialize in custom WordPress and advanced WooCommerce builds, turning standalone HTML assets into cohesive, scalable e-commerce platforms. I can refine Primitiva’s UX, integrate calculators, product builders, Tiny ERP, Asaas payments, shipping rules, and optimize performance while preserving its premium ancestral brand identity. Let’s discuss in chat as I have some queries to ask regarding the project to proceed further.
$400 USD in 12 days
10.0
10.0

⭐⭐⭐⭐⭐ • Proposal for Primitiva WooCommerce Transformation • We understand your need to unify inconsistent HTML pages into a cohesive, high-performance WooCommerce site for premium raw pet food with ancestral branding, interactive Diet Calculator, Butcher Shop builder, and full backend integrations. • CnELIndia Approach: Refine HTML into consistent WordPress design system with improved typography, colors, UI components, and mobile-first UX/UI; setup clean WooCommerce catalog, variable products, bundles, and optional subscriptions; build functional calculator and ingredient builder linked to cart; integrate Tiny ERP, Asaas payments, and location-based shipping (São Paulo frozen, nationwide supplements); optimize checkout, upsells, performance, SEO, and security via custom code. • Steps CnELIndia Team Uses to Help Successfully Complete: 1. Discovery call and asset review. 2. Phased design/development with milestone feedback. 3. Integration/testing for all features. 4. Optimization and launch. 5. Documentation and training handover. • We deliver the fully functional, scalable platform matching all requirements. Ready to schedule kickoff.
$500 USD in 7 days
9.1
9.1

Hi there, I specialize in transforming raw pet food brands like Primitiva into high-performance WooCommerce websites. With expertise in WordPress, WooCommerce setups, API integrations, and front-end design, I can seamlessly integrate your existing HTML pages, create a consistent design system, and optimize for performance. Let's elevate Primitiva's online presence with a cohesive, visually appealing, and user-friendly e-commerce platform. Looking forward to discussing the technical approach further. Thank you.
$350 USD in 3 days
8.7
8.7

Hi, I can transform your standalone pages into a unified, high-performance WooCommerce site. With 10+ years of experience in WordPress and WooCommerce, I specialize in custom development and API integrations, ensuring both front-end consistency and back-end functionality. I can help enhance the UX/UI, optimize for mobile, implement your raw diet calculator, and integrate ERP and payment systems for seamless operation. Let me know if you’d like to discuss this further! Best Regards, Priyanka
$500 USD in 7 days
8.5
8.5

Hello, Your project "Primitiva WooCommerce platform development" is doable from my end. I can integrate your existing HTML into a clean, high-performance WordPress + WooCommerce setup, including custom features like the diet calculator, product builder, and full API integrations. Quick question: are the ERP and payment APIs ready for integration? Let’s connect via chat and share thoughts further Regards, -Ahmed!
$250 USD in 2 days
8.7
8.7

Hey, I will integrate your existing HTML pages into a custom WordPress theme — diet calculator, butcher shop builder, and onboarding flow — unified under a consistent design system with WooCommerce powering the catalog, bundles, and checkout. For the Tiny ERP sync, I will build the integration using webhooks rather than scheduled polling so inventory and order data update in real time. This is critical for frozen products with limited shelf life — preventing oversells that result in wasted shipments or refunds. Questions: 1) Does Asaas already have a WooCommerce plugin you prefer, or should I build a direct API integration for the checkout flow? 2) For the diet calculator, should results map directly to specific WooCommerce products in the cart, or remain informational for now? Looking forward to talking through the details. Kamran
$279 USD in 10 days
8.5
8.5

Hi there, Asad here. I’ve read your Primitiva transformation brief and I’m confident I can unify your HTML assets into a fast, scalable WordPress + WooCommerce site that reflects the brand’s ancestral, functional identity while delivering a smooth, commerce-ready experience. I’ve led multi-site WP + WooCommerce builds with complex product catalogs, variable products, bundles, and integration with ERP systems and payment gateways, including API-driven workflows. I’ll start by consolidating the frontend into a cohesive design system aligned with Primitiva’s typography, color, spacing, and UI components, with a mobile-first, performance-focused approach. Key steps I’ll take: - Build a clean WordPress environment and implement a robust WooCommerce catalog (raw meals, supplements, treats, ingredients), with variables, bundles, and optional subscriptions. - Rebuild the Raw Diet Calculator into a fully functional WordPress widget, enabling BARF/PMR/custom configurations with future-ready cart integration. - Create a practical Butcher Shop component that feeds WooCommerce carts and supports dynamic ingredient selections. - Design onboarding flow to collect user/pet data (within WordPress user profiles where feasible). - Integrate ERP (Tiny) for product, inventory, and order sync, and configure Asaas for payments, plus location-based shipping rules (São Paulo: frozen products; nationwide for supplements). - Implement performance optimizations, accessibility considerations, and SEO-f
$250 USD in 10 days
8.3
8.3

I see you have already developed standalone HTML pages for Primitiva and are looking to integrate them into a cohesive WooCommerce experience that reflects your premium, ancestral pet food brand. Transitioning custom HTML layouts into a fully functional WordPress and WooCommerce environment is a core part of what I do. With over 15 years of experience, I specialize in bridging the gap between custom design and CMS functionality. I regularly handle migrations and custom implementations using PHP, JavaScript, and WordPress, ensuring that the final site retains your unique branding while gaining the robust e-commerce features needed for your pet food business. I can complete this transformation for a bid of $430.78 with a 1-day turnaround to ensure your project stays on schedule. Send me a message so we can discuss the specific requirements for your landing pages and get the build underway.
$430.78 USD in 1 day
8.1
8.1

Hi, I can turn Primitiva’s scattered HTML assets into a cohesive WooCommerce store with a premium, ancestral brand feel. I’ll unify the design system, refine mobile UX, set up products, bundles, calculator, butcher-shop builder, onboarding flow, Tiny ERP, Asaas payments, São Paulo shipping rules, SEO, speed, and handover docs. Should subscriptions launch in phase one or later? I’d be pleased to discuss this further and get started for you as soon as possible. Thanks ! Ranjika.
$250 USD in 10 days
8.0
8.0

With over 10 years of experience, my team, Einnovention, is well-equipped to tackle your project. We have a revised strategy in place to make sure we're on the same page at every stage. Our workflow begins with a detailed consultation to understand your specific requirements and goals. We then turn our focus towards providing unlimited revisions until you are fully satisfied with the final product. This meticulous approach ensures that even the minute details such as typography, spacing, and colors align flawlessly with your branding guidelines, creating a consistent visual system that showcases Primitiva's unique identity. In terms of technical implementation, we're well-versed in WordPress and WooCommerce. If required, we can leverage variable products and bundles into your WooCommerce system seamlessly, along with managing the subscription model efficiently. We're also familiar with ERP systems like Tiny to streamline inventory and orders management. Additionally, having worked with the Payment Gateway Asaas before, we can configure your checkout and payment flow diligently for hassle-free transactions. Our capability to navigate through even complex processes like shipping logistics based on location rules gives us an edge in delivering end-to-end e-commerce solutions.
$500 USD in 7 days
7.9
7.9

Hi! My name is Marjan and I'm here to offer you my services as a skilled applicant with over a decade of experience working on Freelancer.com. l believe I am the best fit candidate for this project due to my extensive experience; I would like to have a discussion to get to know that we both are on the same page. Once the scope will be locked, I will start working on it right away.
$250 USD in 7 days
8.0
8.0

Hi there, Primitiva needs more than WooCommerce setup — you need your existing HTML assets unified into a premium, high-performance raw pet food platform with strong UI consistency, advanced product logic, ERP/payment integration, and a scalable backend. I can integrate and refine the current HTML pages inside WordPress, create a consistent design system, configure WooCommerce for raw meals, bundles, subscriptions where feasible, and rebuild the calculator, Butcher Shop builder, and onboarding flow so they connect properly with cart/customer data. This fits my work with custom WordPress/WooCommerce, frontend refinement, calculators/configurators, checkout optimization, API/payment integrations, speed, and clean scalable builds. A few key questions: do Tiny ERP and Asaas already have API/plugin access ready, and should the diet calculator add products directly to cart in phase one? Qasar
$250 USD in 25 days
7.7
7.7

Hello Client, I can transform your existing HTML assets into a fully integrated, high-performance WooCommerce site tailored for Primitiva’s unique raw pet food brand. With strong expertise in WordPress custom development, WooCommerce advanced setup, and API integrations, I will consolidate and unify the front-end design to ensure consistency and a premium user experience aligned with your brand identity. I will rebuild the interactive diet calculator and ingredient builder inside WordPress, connect them to the WooCommerce cart, and integrate ERP (Tiny) and payment gateway (Asaas) for seamless inventory, ordering, and checkout flows. Your mobile-first, responsive design and optimized checkout UX will support conversion growth and scalability. My approach prioritizes clean code, SEO readiness, fast load times, and secure architecture. This is not just theme customization—I will build a long-term, scalable platform with attention to detail and documentation for handover. Let’s discuss how I can deliver your vision on budget with excellent quality. Best regards, Yasin
$250 USD in 30 days
7.8
7.8

Woah Hello, I see you're looking to transform your raw pet food brand, Primitiva, into a cohesive and fully functional WooCommerce site. The goal is to integrate your existing HTML pages into a visually consistent WordPress environment, along with optimizing the UX/UI and ensuring all backend systems are connected. With 7+ years of experience in WordPress and WooCommerce, I have the skills to create a seamless design that reflects your brand's identity. I'll focus on refining your existing assets while ensuring everything is mobile-friendly and optimized for performance. Integrating the diet calculator and building an easy-to-navigate “Butcher Shop” will enhance user experience and drive sales. I'm excited about the opportunity to help Primitiva grow into a robust platform that serves your customers well. Best regards, Ivan Mandinski
$250 USD in 7 days
7.5
7.5

Hello, I can provide you WooCommerce Transformation for Raw Pet Food Brand at a competitive cost. I have experience developing multiple websites and focus on creating clean, responsive, and user-friendly designs that meet client needs. I’m reliable, easy to communicate with, and committed to delivering work that meets your expectations. I’d be happy to discuss your project and get started right away.
$250 USD in 5 days
7.3
7.3

Hello, scattered HTML pages and zero backend connection means Primitiva is losing sales before customers even reach checkout. I will unify everything into a powerful WooCommerce store, integrate Tiny ERP and Asaas payments, and build your diet calculator and ingredient builder directly into WordPress, scalable and conversion focused. Have you finalized the Asaas payment account already? Let's discuss in chat to map the full build plan.
$250 USD in 7 days
7.2
7.2

Hello Hi there, I understand you're looking to launch Primitiva, a raw pet food e-commerce site. My experience building robust online stores, including those with specialized product catalogs, can ensure a smooth and effective launch. I'll focus on creating a user-friendly platform that drives sales and showcases your brand. Let's connect to discuss how I can help bring Primitiva to life. Giáp Văn Hưng
$750 USD in 7 days
6.9
6.9

Hi I can help turn Primitiva’s existing HTML assets into a cohesive, high-performance WordPress and WooCommerce platform with a premium, non-generic brand experience. The key technical challenge is unifying the current standalone pages while also connecting complex commerce logic such as calculators, ingredient builders, ERP sync, payments, and location-based shipping. I would refine the front-end into a consistent design system, then integrate the pages into WordPress with clean custom development rather than relying on a bloated builder. For WooCommerce, I can configure product catalogs, variable products, bundles, optional subscription logic, cart rules, checkout flow, upsells, and clear shipping restrictions for frozen versus nationwide products. I can also rebuild the raw diet calculator, butcher shop builder, and onboarding flow so they are interactive, mobile-friendly, and future-ready for cart pricing or user profile storage. On the backend, I can connect Tiny ERP for product, inventory, and order sync, configure Asaas payments, and structure the site for speed, SEO, security, and scalability. This is a strong fit for my experience in custom WordPress, WooCommerce, API integrations, configurators, and polished front-end product experiences. Thanks, Hercules
$500 USD in 7 days
7.0
7.0

I am an expert in Shopify, WordPress, and Web Development Technologies and can transform your HTML pages into a cohesive, high-performance WooCommerce website aligned with Primitiva's branding. I will ensure a consistent visual system, optimize for performance, and integrate backend systems. I am ready to start RIGHT AWAY. Regards, Pooja
$500 USD in 3 days
7.1
7.1

Greetings i will build your Primitiva WooCommerce platform by transforming your existing HTML assets into a unified, high-performance WordPress system with consistent UI, refined UX, and full e-commerce functionality aligned with your premium brand vision i will integrate your calculator and ingredient builder into WooCommerce, connect ERP (Tiny), configure Asaas payments, shipping rules, subscriptions, and optimize performance with clean custom development ensuring scalability, mobile-first design, and smooth conversion focused flow across all pages Are your current HTML pages already mapped to WooCommerce products or should I redesign the structure for better scalability and future expansion? Let’s get started right away Best Regards: Zain Ali
$500 USD in 7 days
6.6
6.6

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