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[login to view URL] - what is merchandising
4. You have to introduce 2 enterprises - one of them is Lindt, the other one is by choice ( it has to be with different type of customers ( ex. with products on budget, not premium like Lindt), with different target of people.
5. SWOT analys to both companies.
[login to view URL] of the macro and microenvironment
7. Мarket segmentation ( both companies)
[login to view URL] and analyze the merchandising techniques of two types of products offered by both companies. Determine which merchandising is better and why. Determine the impact of merchandising techniques on customers.
[login to view URL] an organizational and management plan for imposing new types of confectionery on the market. Justify your choice of new types of products.
[login to view URL] a project for an advertising showcase of new types of products. Identify and justify the ways in which the products are available in the shop window.
[login to view URL] a prognose for the introduction of new types of products on the market
12. Create a budget for the making of the advertising showcase