Quidsin - Local Community Marketplace Design

Website Design & Development Brief Quidin – Local Community Marketplace & Business Directory Project Overview [login to view URL] will be a trusted local marketplace and community directory that enables people to buy, sell, and advertise unwanted items within their local area, whilst also providing a premium advertising platform for local businesses and professionals. The platform will be built on WordPress, using the DWT Listing Theme, WooCommerce, and Stripe Payment Gateway. The DWT theme already supports front-end user dashboards, paid listings, membership packages, WooCommerce integration and directory functionality, making it a strong foundation for this project. ________________________________________ Business Vision Create the UK's most trusted local buying, selling and community advertising platform where: • Residents can advertise unwanted items locally FREE OF CHARGE • Buyers can find items close to home. • Sellers are verified before they can post listings. • Local businesses can gain exposure through sponsored advertising packages. • Transactions happen directly between buyers and sellers. Quidin acts as the advertising platform and does not facilitate delivery or hold funds. ________________________________________ Core User Types 1. Buyer • Browse listings. • Search by location. • Contact sellers. • Save favourite listings. • Create a free account. 2. Seller Member • Register an account. • Complete identity verification through Stripe. • Verify payment card via £0 authorisation. • Post item listings. • Manage listings through user dashboard. • Purchase Spotlight upgrades. 3. Business Advertiser • Purchase annual sponsorship packages. • Manage business profile. • Receive premium placement across website. 4. Administrator • Approve categories. • Moderate listings. • Manage memberships. • Manage sponsorship packages. • View Stripe and WooCommerce transactions. • Manage featured advertisers. ________________________________________ Seller Verification Process A key differentiator of Quidin will be trust. Registration Workflow 1. User creates account. 2. User enters: o Name o Address o Email o Mobile Number 3. User completes Stripe card verification. 4. Stripe performs £0 card authorisation. 5. Verification successful. 6. User receives "Verified Seller" status. 7. Seller can now post listings. Verification Badge Display: Verified Seller On: • Seller profile • Listings • Search results ________________________________________ Marketplace Listings Categories Examples: • Furniture • Electrical • Garden • Toys • Clothing • Sports Equipment • Collectables • Books • DIY Materials • Vehicles • Household Goods Listing Fields • Title • Description • Category • Images • Condition • Price • Location • Contact Method • Seller Verification Status Search Filters • Location • Distance Radius • Category • Price Range • Newest Listings • Spotlight Listings ________________________________________ Spotlight Listing Upgrade Seller members can boost visibility. Spotlight Listing One-off payment via Stripe. Benefits: • Featured in search results. • Highlighted background. • Displayed on homepage. • Priority position within category. Suggested Fee: • £2.99 - £9.99 per listing Admin configurable. ________________________________________ Business Advertising Directory Separate section from marketplace listings. Categories • Estate Agents • Solicitors • Builders • Electricians • Plumbers • Garden Services • Bakers • Restaurants • Local Events • What's On • Health & Beauty • Accountants • Financial Services • Car Services • Tradespeople ________________________________________ Annual Sponsorship Packages Package 1 Adlist Spotlight Annual Fee: (Determine pricing) Features: • Business profile page • Category listing • Search visibility • Contact details • Website link • Business gallery Placement: • Category pages • Search results ________________________________________ Package 2 Adlist Premium Annual Fee: (Higher price) Features: Everything in Spotlight plus: • Homepage promotion • Top sponsored positions • Premium badge • Larger advert display • Priority search ranking • Featured business carousel Premium Restriction Maximum: 4 Premium Advertisers Per Category This creates scarcity and higher value. ________________________________________ Revenue Model Revenue Stream 1 Seller Spotlight Listings • One-off fee • Paid through Stripe ________________________________________ Revenue Stream 2 Adlist Spotlight • Annual subscription ________________________________________ Revenue Stream 3 Adlist Premium • Annual subscription • Limited availability ________________________________________ Future Revenue Opportunities • Homepage banner adverts • Category sponsorship • Newsletter advertising • Featured local events • Seasonal promotions ________________________________________ Homepage Structure Hero Section Headline: Buy Local. Sell Local. Support Local. Subheading: Find unwanted items, local bargains and trusted businesses in your area. Buttons: • Browse Listings • Sell an Item ________________________________________ Featured Categories Visual category grid. ________________________________________ Latest Listings Newest marketplace adverts. ________________________________________ Spotlight Listings Paid featured listings. ________________________________________ Featured Businesses Adlist Premium advertisers. ________________________________________ What's On Locally Events section. ________________________________________

Project ID: 40498105