Imagem de perfil de ClarissaKJ
Bandeira de Sweden GÖteborg, Sweden
Membro desde 17 de julho de 2019
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I spent 28 years within the market research industry as a senior manager for leading multi-nationals including Coca-Cola and Unilever. I have worked across Europe, Asia, US and Australia. I have experience in qualitative and quantitative methodology, data analysis, data mining, proposal and report writing. I am also skilled in marketing strategy development and competitor analysis. I can present market research data up to CEO level if required. I am fully conversant in running projects end to end and providing insights from information. Some my projects have involved coordinating research projects across 32 markets simultaneously. I hold a [login to view URL] in Food Science and Managment, [login to view URL] in Food Marketing and a Ph.D in Sensory Perception.
$100 USD/hr
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  • imagem de Michael Mystery Shopper needed in Gothenburg €104.00 EUR

    “Clarissa was a pleasure to work with and delivered the project on time. I look forward to working with her again soon”


Head of Insights

Jun 2013 - Mar 2017 (3 years)

Working with primary & secondary quantitative, and qualitative research. Responsible for understanding the consumer and shopper (both current customer and addressable market), developing insights and bringing the implications into business decisions. Managing high-quality research projects end-to-end and translate research into strategic insights.

Regional Category Strategy

Mar 2006 - May 2013 (7 years)

To identify and execute growth opportunities and improve current marketing [login to view URL] growth-focused role required understanding best-in-class process,measuring marketing campaign effectiveness, brainstorming and prioritizing solutions, and filling gaps.


  • US English Level 1


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