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PIPERANALYTICS

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We use a systematic process of collecting information about a target market, consumers, competitors and the industry as a whole. We study and analyze metrics data in order to determine the ROI of your marketing efforts, as well as identifying opportunities for improvement. Need an Infographic? Our designers can turn any set of information into a visually-arresting infographic that is easy to read and understand.
$80 USD/hr
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Experiência

Financial Manager

Jan 2017 - Dec 2017 (11 months)

Direct investment activities, develop strategies and plans for the long-term financial goals

Adjunct Professor of Marketing Analytics

Aug 2015 - Jul 2017 (1 year)

Department of Management, Economics, and Business Law

Adjunct Professor of Mathematics for Economics

Aug 2014 - Jul 2015 (11 months)

Dept. of Management, Economics, and Business Law

Account Executive

Jan 2012 - Dec 2012 (11 months)

Management of administrative and financial activities. Customer management, preparation of quotes and invoices

Bank Teller & Personal Banker

Jan 2010 - Dec 2011 (1 year)

Bank Teller various banking branches (2010). Portfolio Manager, Market and Economic Analysis at Headquarters, Finance Area (2011).

Business Consultant

Jan 2008 - Mar 2018 (10 years)

Marketing strategies, production management and services

Educação

Advertising and Design

1996 - 2000 (4 years)

Ph.D. in Economics, Mathematics and Statistics

2011 - 2013 (2 years)

Master in Finance and Insurance

2008 - 2010 (2 years)

Bachelor in Business Management

2003 - 2007 (4 years)

Qualificações

Financial Engineering and Risk Management (2013)

Columbia University - Coursera.org

Bank Teller (2010)

Popolare Pugliese Bank

Best paper in Track - Political Marketing (2015)

Academy of Marketing

Publicações

Effects of Blue Lighting in Ambient and Mobile Settings on the Intention to Buy Hedonic Products

This paper examines how blue light—in both the physical environment and a mobile display—influences consumers’ purchase intentions in mobile shopping. Specifically, this paper proposes that consumers who are exposed to certain conditions of blue lighting, in either a room environment or via a smartphone, are more inclined to purchase hedonic rather than utilitarian products.

THE QUANTITY DISTORTION EFFECT: HOW CONSUMERS PERCEIVE DIFFERENT VOLUMES AND WEIGHTS OF MONEY.

When perceiving monetary quantities, consumers tend to lose their ability to estimate an exact amount of money. This phenomenon can be called quantity distortion, and leads consumers to wrongly estimate the volume and weight of different amounts of cash money – and, likely, its value. The present study, conducted on a sample of 242 subjects, explored these misleading effects, by evaluating perception of different quantities of money when monetary amounts and banknote denominations vary.

Determinants of Southern Italian Households’ Intention to Adopt Energy Efficiency Measures

Implementing Energy Efficiency Measures (EEMs) in residential buildings is one of the most effective ways of decreasing household energy consumption. The present research adopts an extended version of the Theory of Planned Behavior – which includes attitude, subjective norms, perceived behavioral control, and environmental concern – to investigate the antecedents of households’ intention to adopt and willingness to pay for EEMs.

Exploring the Perceived Image of Energy Efficiency Measures in Residential Buildings

Governments and companies have developed a wide range of strategies aimed at fostering the diffusion of Energy Efficiency Measures (EEMs). Examining the ways in which households perceive EEMs could be particularly useful to promoting such technologies. By adopting a structural equation modeling approach, this study analyzes the perceived image of EEMs in Apulia (Italy), a region in which the adoption of eco-friendly practices is inadequately diffused.

The Emotions Evoked by English as 'Lingua Franca' in the communication of Luxury Products

Recent studies have cast light on how companies communicate in an international context using English as a “Lingua Franca” (ELF). The use of English in the marketing strategy of advertising campaigns is based on the assumption that ELF is thought to cause the same emotional reaction in consumers from different countries. This chapter aims to identify the different emotions triggered by ELF in the marketing communication of luxury products according to several cultural contexts.

Political Disengagement and Political Hypocrisy: A Hidden Connection

This study shows the importance of considering citizens’ perception of political actors and their effect on electoral engagement. Political actors should take into consideration the discrepancy among the values they publicly supported and their effective ethical and moral values, since perception of political hypocrisy could generate a negative image of politics and, therefore, have a discouraging influence on political engagement.

FACTS UP FRONT OR IMAGE OF CONTENT? HOW CONSUMERS PERCEIVE THE REAL CONTENT OF FAT IN FOOD

The purpose of this study is to analyze how the consumers’ perception of the percentage of fat in food may be influenced by the nutritional information on the label in front of the package (Facts up front) or the image of the content (Image of content) with the weight of the product on the nutritional label.

DECLINE OR SURVIVE. A FIELD STUDY IN TWO ITALIAN FOOTWEAR DISTRICTS

This research aims to contribute to academic debate on industrial districts by examining the different development pathways followed by firms operating in two footwear districts located in Italy. To understand the declining or the renewal of the observed districts, we carried out two studies based on empirical data, using clustering and network analysis, aiming at identifying the strategic factors able to brought local systems to dissolution or to a new life.

Negative Emotions in Visual and/or Textual Information Contents: A Food Neuromarketing Study

Consumers are motivated by health decisions in their food choices and also be likely to search for useful information to evaluate the healthiness of food. Despite this interest, the effectiveness of food or alcoholic beverages labels remains ambiguous, since consumers often do not read or do not correctly interpret the nutritional content, or have difficulties in understanding details of these information.

Design of buoy station for marine pollutant detection

Sea water monitoring is becoming a great area of research in the field of measurements and instrumentation. All equipments, in case of monitoring directly on sea, must obey to specific requirements in order to avoid misrepresentation of pollutant concentrations. We present a design of a special buoy for hosting instrumentation for marine monitoring. A spectroscopy method using light is presented in this research for monitoring marine water.

Geostatistical approach for validating contaminated soil measurements

Soil and top soil contaminations are generally produced by air deposition and subterranean leaks due to diverse factors, namely, industrial activities and natural phenomena. The research illustrates the opportunity of recovering data making a prediction by means of Kriging techniques. The application has been performed on data coming from deposimeters used for collecting atmospheric deposition on soil.

Cost Minimization of Waste Recycling for Lowering Environmental Impact

The paper presents a special architecture of a urban bin dedicated for collecting waste for recycling. With this work we want to present the design of a new separate ecological collection or bring system for collecting waste. The technology used is able to remotely manage the history of the users and the status of the containers and of the external structure. For the detection of the waste deposited we use the strain gauges connected to a mobile support.

Modeling an artificial pancreas using retarded impulsive differential equation

This paper will focus on the influence that the above delays have in the latest mathematical models, and in particular on those resulting from the delivering of insulin at the subcutaneous level. The paper introduces new features in terms of mathematical aspects to solve the problem of actual delivering of glucose by using Retarded Differential Equations and Impulsive Differential Equations, that analytically describe these dynamics.

Oil and Gasoline Price Dynamics Considering Tax Variations

Incidence of Risk Factors on the Onset of Gestational Diabetes Mellitus

In this study the authors evaluated the prevalence of Gestational Diabetes Mellitus (GDM) and the incidence in determining the occurrence thereof, given by the following risk factors: age, family history for Diabetes Mellitus (DM), Body Mass Index (BMI), smoking, diet, macrosomia in previous pregnancies and physical activity.

Certificações

  • US English Level 1
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