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Bandeira de India Howrah, India
Membro desde 4 de setembro de 2008
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4 years of proven expertise in successfully managing Internet marketing campaigns and preparing insightful reports based on website analytics for a variety of websites. My job responsibilities involved the following : • Implementing strategies to increase web traffic by optimizing websites for search engine rankings. Keyword research and analysis, linking strategies and overall SEO. Designing landing pages. XHTML validation. • Implementing strategies to improve site usability, stickiness and conversions. • Analyzing web analytics on a daily basis and preparing insightful reports. Expertise in Google Analytics. • Preparing various graphs and analysis reports reflecting the overall performance and answering client queries with meaningful statistics and forecasting. • Preparing weekly, monthly and quarterly traffic reports along with team suggestions. • Providing metrics support to the other departments as and when required and working with design/ development leads to achieve business objectives. • Ensuring compliance with search marketing best practices. • Setting up and managing PPC campaigns and improving ROI. Optimizing landing pages. (Expertise in Google Adwords) • Executing various online experiments to improve overall site experience. • Point of contact for the clients. Dealing with their queries and communicating with them by way of emails, internet messenger and calls. • Conducting training and presentations. • Attending and providing inputs in various team meetings and departmental meetings.
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