My Job as PPC Strategist:- • Managing multiple PPC advertising campaigns of client accounts in various industries via multiple relevant networks. • Review client websites and fully understand their business models and marketing objectives and then translate all into PPC strategy and action plans. • Prepare keyword & negative keywords list, writing ad copies according to relevancy of landing pages. • Work on different bid strategies that can be employed at campaign, adgroup and keyword level. • Use different bid strategies based on analysis, monitoring and reviewing performance of the campaign. • Use trending tools and similar approaches as part of an ongoing review of target/keyword relevancy. • Analyze campaigns and provide actionable optimization recommendations. • Conduct campaign experiments that drive bottom-line revenue growth • GDN Strategy Diversification - diversify targeting methods like contextual targeting, remarketing, placement targeting, topic targeting etc,.

Act as a strong business manager of the search engine marketing channel. Manage the P/L of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel. Become a "product expert" in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the Product Marketing team to develop relevant ads and landing page content. Manage the day-to-day search marketing ac