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Bandeira de United States San Francisco, United States
Membro desde 13 de maio de 2020
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I am a paid search specialist with 5 years of search engine marketing (SEM) experience. I have helped companies of all sizes find and retain users online, develop media strategies, and report on, analyze and improve their outcomes. I specialize in: ✅ Google Ads ✅ Facebook Ads ✅ Instagram Ads ✅ Google Analytics With a digital agency background, I have worked with clients across a variety of industries, including e-commerce, B2B, food, education, fashion, travel, and more. With experience managing marketing budgets from 2k-450k monthly, I will work with you to develop a personalized strategy that focuses on performance. Beyond my traditional SEM background, I offer product-adjacent expertise on: - Utilizing analytics for data-driven improvements to your user experience, landing pages, and sales funnels - Designing A/B tests for best ad, page or funnel conversion - Creating custom automated reporting dashboards tailored to the consuming audience (from data analysts to executive teams) - Optimizing and tracking your ad strategy against your KPIs Specific experience: - Campaign Building & Launch - Analysis & Optimization through Google Analytics and Tableau - Platforms: Google Ads, Facebook Ads, Instagram Ads, Bing Ads, LinkedIn Ads, YouTube Ads - Campaigns: Search, Display, Retargeting, Leads Generation, Google Shopping, Dynamic Retargeting, YouTube & more - Weekly Updates & Bi-Weekly/Monthly In-Depth Reports - Certified in Google Ads and Analytics
$55 USD/hr
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SEM Analyst

Aug 2015 - Aug 2016 (1 year)

Analysis, Optimization and Development Campaigns with Google AdWords, Facebook Ads, and LinkedIn Ads. (Search, Display, Remarketing, PLA, Remarking Dynamic Ads). Performance Reports and development of strategy for enhancing performance.

SEM Analyst

Apr 2015 - Jul 2015 (3 months)

Analysis, Optimization and Development Campaigns with Google AdWords, Facebook Ads, and LinkedIn Ads. (Search, Display, Remarketing, PLA, Remarking Dynamic Ads). Performance Reports and development of strategy for enhance performance with SMM and SEO Teams

SEM Analyst

May 2014

Strategies for Online Campaigns SEM: Google Adwords, Bing Ads, and Facebook Ads Web Optimization e Web Analytics

Digital Marketing Assistant

Apr 2011 - Dec 2014 (3 years)

• Support to the customer service team, developing and creating new tools • Project Management for the implementation of new systems for better performance • Support sales strategy for E-commerce • Reports with Google Analytics • Development of E-mail marketing • Data Management • Support on development of layouts and ads

Graphic Designer

Aug 2008 - Apr 2011 (2 years)

Layouts and development of printed graphic. Tool: Adobe Photoshop / Illustrator / InDesign



2010 - 2012 (2 years)


Google Ads Fundamentals (2019)


Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

Google Ads - Measurement Certification (2020)


Google recognizes your ability to: Translate your marketing objectives into measurable actions Set up tracking to effectively measure sales, app downloads/installs, and/or leads Understand how to analyze and action on insights from your conversion tracking data Choose the right attribution model for your business goals

Google Ads Mobile Certification (2020)


Google Ads formats and features for mobile Target and bid for mobile ad placements Drive calls with mobile campaigns Drive store traffic with mobile Measure and optimize across devices Drive installation on your app Measure and optimize your mobile apps Avoid editorial errors Address trademark disapprovals

Google Analytics Individual Qualification (2019)


The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.


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