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Bandeira de Spain Masarrochos, Spain
Membro desde 19 de outubro de 2015
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I am a finance professional with 25 years of international experience in blue-chip organizations such as PricewaterhouseCoopers and The Coca-Cola Company. I hold a BBA, an MBA and the CFA charter, the leading investment certification worldwide. Over the last five years I have been assisting startups in getting their projects off the ground by developing for them feasibility analyses, business plans, marketing plans, competitive analyses and other ad hoc work. I also assist established business in addressing challenges for which their organizations do not have the appropriate resources in areas so diverse as M&A, company valuation and systems development. More recently I have focused in working along entrepreneurs seeking to gain entry in the booming cannabis industry. My work is top-notch, both in terms of content and presentation. I love what I do and look forward to having the opportunity to work with you to solve your specific business challenge.
$50 USD/hr
13 comentários
  • 94%Trabalhos concluídos
  • 100%No Orçamento
  • 100%Pontualidade
  • 21%Taxa de Recontratação

Portfolio Items

Comentários recentes

  • imagem de Louis P. Hotel Valuation Report $2000.00 USD

    “He provides a good and professional service.”

  • imagem de Daniel A. Valuation of tech start up $180.00 USD

    “One of my best experiences on Freelancer. Extremely professional, courteous, and very accurate. Understood the timescale perfectly and worked with limited data to produce a fantastic result. Would recommend.”

  • imagem de Silvina T. Desarrollo de Plan de Marketing €750.00 EUR

    “Todo genial Se ha cumplido y asesorado en todo momento. Gracias”

  • imagem de Allae A. Project for Alberto L. -- 4 $2340.00 USD

    “Outstanding work, way beyond expectation, Alberto knowledge around Investment Strategy was phenomenal, and he understood what is required and the best part that he made him self available to me almost around the clock to finalize the project, his dedication to his work is unbelievable, the night before the deadline ( a very tight one ) he worked all night till morning to meet the deadline, a kind of dedication we do not see those days much.”

  • imagem de Khaled A. Create a business plan and feasibility study for a mobile application restaurant delivery company $312.00 USD

    “project canceled based on mutual agreement due to unrelated circumstances. freelancer is responsive and knowledgeable and very cooperative.”

  • imagem de Haitham S. Project for Alberto L. -- 2 $700.00 USD

    “great to work with him”



Jan 2014

I advise small and medium enterprises on boosting financial performance, turning around operations and developing exit strategies. I have led projects in various industries, including telecommunications, entertainment and business services.

Senior Manager of M&A and Business Development

May 2007 - Sep 2011 (4 years)

Leading end-to-end mid-market M&A deals, executing corporate finance transactions, and developing strategies for entry into new business segments. Some of my projects include taking private a large subsidiary listed in the Nigeria stock exchange, and acquiring a Coke bottler in Italy in a deal worth over $400 million.

Finance Director

Oct 2004 - Sep 2006 (1 year)

Leading the finance, HR and legal functions, establishing control and reporting systems, and raising financing from banks and investors.

Commercial Finance Manager

Sep 2000 - Jun 2004 (3 years)

Leading financial planning, budget control and developing compelling business cases for the launch of new products, such as Coca-Cola Light , Minute Maid, Fanta Free, and the bitter drink Mare Rosso in Spain and Portugal.

Revenue Manager

Sep 1999 - Aug 2000 (11 months)

Developing new brand/package/price/channels architectures to maximise revenue in the Venezuelan market, in a joint project with the local bottler Panamco.

Principal International Auditor

Aug 1996 - Jun 1999 (2 years)

Leading high-profile, complex internal audit engagements over the company´s global operations, leading teams of up to eight auditors. Also, performing highly sensitive investigations regarding compliance with the code of business conduct.

Audit Manager

Nov 1993 - Jun 1996 (2 years)

Leading challenging audit engagements and IFRS preparation for clients in the energy and automotive industries with the Russian practice of the firm.

Senior Auditor

Sep 1989 - Oct 1993 (4 years)

Led external audit assignments over industrial and service companies


Master's Degree in Economics and Business Administration

1987 - 1989 (2 years)

Executive Development Program

2003 - 2003 (1 month)

Bachelor's in Economics and Business Administration

1983 - 1986 (3 years)


Chartered Financial Analyst (2013)

CFA Institute, Charlottesville, Virginia, United States

The CFA Program provides a strong foundation of advanced investment analysis and real-world portfolio management skills


  • Numeracy 1
  • US English Level 1
  • US English Level 2
  • Preferred Freelancer Program SLA
  • Spanish 1
  • French 1
  • Spanish - English Translation
  • US English Level 3
  • Academic Writing


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