Sales & Marketing Professional
Build profitable businesses through building sustained competitive advantage, market share growth and brand building as business or sales / marketing leader
About Me
Strategy Development: Development and roll-out of ‘Industrial’ business strategy for building industrial business from grass route level Designed & executed highly successful B2B Marketing Strategy’ for Castrol India Design and roll-out of successful ‘Segment based Marketing Model’ & structure to drive new strategy at Castrol ‘Key Account Management’ strategy development and roll-out with change in structure at bp Plc. Channel Management: Designed and built ‘Routes to Market’ at national level for Consumer, Industrial and Institutional businesses Development and roll-out of strategic plan for integration of two master brand distribution networks at national level Managed large multi-tier national distribution networks for Industrial and Institutional businesses Successfully led ‘Consumer’ business market channel comprising of 15+ stock locations and 135+ distributors 20%+Reduction in distribution channel cost via inventory rationalization & distributor performance model re-design Marketing Initiatives: Developed & rolled-out Endorsed, Joint & Co-brand and own label marketing models in Indian consumer market Achieved double digit gross margin growth through change in product mix in industrial market at national level Training/Executive Development Program: Trained 1000+ sales professionals on product basics, product application and troubleshooting Sole Training faculty for ‘Sales Effectiveness Program’ for 1000+ industrial & B2B sales professionals Sole training faculty for ‘Key Account Management’ program for 100+ industrial & B2B sales professionals Designed and rolled-out training program on sales planning and performance measurement
$ 15 USD/hr
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