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Katrina B.

@barriosk

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Market Researcher/Data Scientist

$35 USD / hora

Bandeira do(a)

United States (12:45 PM)

Entrou em janeiro 3, 2008

$35 USD / hora

I have 10 years of experience in Market Research. I have an MBA with a specialization in Global Management. I have taken courses in Financial Modeling, CRM, and Marketing

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Experiência

IMG Worldwide

jul., 2013 - abr., 2015

1 ano, 9 meses

Brand Research Manager

jul., 2013 - abr., 2015

1 ano, 9 meses

Responsible for management of all research and analytics pertaining to national sponsorship programs for IMG College • Provided analytic support for national partnership pitches for companies in all industries • Facilitated the increased the involvement of the IMG Research in all phases of national sponsorship programs through the creation of analytical tools and models • Managed the measurement portion of two multi-year sponsorship deals

Brand Research Manager

jul., 2013 - abr., 2015

1 ano, 9 meses

Brand Research Manager Responsible for management of all research and analytics pertaining to national sponsorship programs for IMG College • Provided analytic support for national partnership pitches for companies in all industries • Facilitated the increased the involvement of the IMG Research in all phases of national sponsorship programs through the creation of analytical tools and models • Managed the measurement portion of two multi-year sponsorship deals

jul., 2013 - abr., 2015

1 ano, 9 meses

Tyco International

jun., 2012 - ago., 2012

2 meses

Customer Marketing Intern

jun., 2012 - ago., 2012

2 meses

Supported an enhanced focus on analytics, and help the team make better, data-driven decisions about strategies with the end result of improving the scope of what they delivered for customers. • Provided market intelligence to newly created regional sales teams to help them understand the competitive landscape and help increase the number of “wins” in new project bids. • Developed analytical tools to determine customer profitability and attractive sales targets. • Facilitated the development of tiered service bundles.

Customer Marketing Intern

jun., 2012 - ago., 2012

2 meses

Supported an enhanced focus on analytics, and help the team make better, data-driven decisions about strategies with the end result of improving the scope of what they delivered for customers. • Provided market intelligence to newly created regional sales teams to help them understand the competitive landscape and help increase the number of “wins” in new project bids. • Developed analytical tools to determine customer profitability and attractive sales targets. • Facilitated the development of tiered service bundles.

jun., 2012 - ago., 2012

2 meses

Ogilvy Public Relations

mar., 2008 - mai., 2009

1 ano, 2 meses

Senior Account Executive

mar., 2008 - mai., 2009

1 ano, 2 meses

Managed a wide range of research projects domestically and internationally for clients including the Luxottica Group, Pepsi, Savvis, and TJX. Conducted quantitative and qualitative analysis including determining the appropriate research methodologies and providing insight to help clients develop messaging platforms and brand identities. Additional responsibilities included procurement and management of fieldwork vendors and management of 2 junior level staff members. Provided research assistance for new business proposals and final reports for established clients. • Provided research and proposal writing assistance resulting in new business revenue of approximately $4 Million • Utilized survey results to generate positive publicity for Intel • Managed hybrid quantitative and qualitative studies that aided in to the development of a messaging platform for the Graduate Management Admissions Council • Created a study on the reliance on email and smartphones in the workplace, which was utilized for public relations purposes

Senior Account Executive

mar., 2008 - mai., 2009

1 ano, 2 meses

Senior Account Executive Managed a wide range of research projects domestically and internationally for clients including the Luxottica Group, Pepsi, Savvis, and TJX. Conducted quantitative and qualitative analysis including determining the appropriate research methodologies and providing insight to help clients develop messaging platforms and brand identities. Additional responsibilities included procurement and management of fieldwork vendors and management of 2 junior level staff members. Provided research assistance for new business proposals and final reports for established clients.

mar., 2008 - mai., 2009

1 ano, 2 meses

Educação

Boston College - Wallace E. Carroll Graduate School of Management

2011 - 2013

2 anos

MBA

Bandeira do(a)

United States

2011 - 2013

2 anos

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