Buttons Brewing Company - Corporate Identity
Objective When I began to brew craft beer, my beer had to look as good as it tasted, I wanted people to know it too! Overtime I noticed a lot of beer merchandise online. A great opportunity to drink beer and be creative I thought. And if it can generate money... Action A unique logo and look and feel from the bottle labels, slab box and a beer fridge. Reusable packaging made from recycled materials that are desirable, masculine and practical. Also some fun items to add interest & increase awareness of my beer. Outcome Some people have insisted that I brought the beers from a shop as they look so professional. Some people ask where they can buy t-shirts. Turning up to a party or BBQ with your own branded beer does get a lot of attention. Outcome achieved.
There's no shortage of creative thinkers out there. What's a little harder to find are creative thinkers who understand business - what drives consumers to buy, what makes brands compelling, and how small strategic decisions today can have huge ramifications to your bottom line down the road.