Spil Software - Press Advertising
Objective Spil software has released spil glass software, a total business management software tailored for the australian glass industry. It must be targeted at decision makers within companies in the australian glass industry. Action To target the australian glass industry a full page ad was placed in the australian glass industry magazine. The copy was written in a soft and informative tone giving a summary of the product's capabilities with visuals. Outcome The clean, sophisticated advert highlights the many positive features and benefits that spil glass software holds over its competitors. With many people calling the 1300 number with enquires this eye catching ad certainly did its job.
There's no shortage of creative thinkers out there. What's a little harder to find are creative thinkers who understand business - what drives consumers to buy, what makes brands compelling, and how small strategic decisions today can have huge ramifications to your bottom line down the road.