Tool Mates(TM) - Corporate Identity
Objective Create a target focused brand that would be represented in web, print and retail stores. The Tool Mates(TM) products must attract consumers to generate income. Also plans may see the brand brought by bigger tool producers or a large DIY chain. Action Create a brand that appeals to the researched target audience. Logo and supporting graphics to form a suite of stationery for professional communications. Brand consistency is continued across the products, website, and other marketing collateral. Outcome Consistent brand & marketing collateral has given this small business a brand presence that is visible by the bigger players and consumers alike. With completion of the Tool Mates(TM) products, website and branding it is generating a tidy profit.
There's no shortage of creative thinkers out there. What's a little harder to find are creative thinkers who understand business - what drives consumers to buy, what makes brands compelling, and how small strategic decisions today can have huge ramifications to your bottom line down the road.